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3 REASONS YOU NEED TO BE CONTENT MAPPING
Introduction When we arrange a holiday, we start with the end in mind. It is likely and sensible to think about: where we want to go and why, who we are going with, what type of holiday it will be and the best time to go. An example might be going to Cornwall, as it's...
Start your new business the right way
Starting a new business? Having a new business idea or starting a new business is both brave and exciting. Imagine what you could achieve!!! But like most big decisions, it is all in the planning. With more businesses setting up than ever before, having competition is...
What are website keywords and why are they needed?
“Let’s start at the very beginning, a very good place to start…When you read you begin with A B C. When you sing you begin with doh ray me.” And when you create a website you start with keyword research! Effective keyword research is important for so many reasons, and...
Why you need a unique message for your business
It is getting busier out there. More and more people are taking control of their destiny and going into business. There are nearly 700,000 start-up companies in the UK, which is great news for the economy but how do you make sure your business stands out in the crowd?...
Backlinks – What are backlinks and why are they important?
We cannot stress enough that website backlinks are so important if you have an online presence and want to rank well in search engines. However, many of our clients aren’t always familiar with what they are or why they’re so important. So, what are backlinks? In this...
Get More Customers With A Google My Business Listing
If your business doesn’t already have a “Google My Business” listing, it really should! Google My Business is a FREE tool for businesses. Essentially it is a snapshot of your business and has four key benefits, we will go into more detail on these later on in the...
Choosing the right social channel for your business
Since the early noughties, the use of social media has grown exponentially. In fact today, there are thousands of social media channels worldwide, with new ones being developed all the time. As social media is now embedded in our culture, widespread adoption as a...
Evergreen blogs – how they simplify your content creation
So I am not going to take any prisoners here; but I feel that I need to share this with you. The effort required Web experts go on about needing fresh new content added to your website regularly and blogs are a great way to do that. It is true, Google does love new...
10 WAYS TO DRIVE TRAFFIC TO YOUR WEBSITE
We hear time and time again from our clients, ‘I have a brand new website. It looks great. It’s informative…Why hasn’t business improved?’ Well, luckily, it’s not a mystery! In this article, we talk about how to drive traffic to your website, how to increase website...
Why a business website is like a movie production
A business website is like a movie production? Intrigued? Read on to find out more. Managing client expectations is a huge part of my role when managing a website project. With a website being an investment in your business it is understandable that you want to get...
Why set foundations for your website?
measure twice, cut once; our process Before you begin working on a customer project, you know that it’s all about the ‘planning’, and it is no different for your website creation! In fact, the creative phase should be fairly swift if you take the time to set...
Personal brand – why build a personal brand?
Building a personal brand for your business helps differentiate your company from your competitors. And creating a personal brand identity will help you build trust with your customers/clients. We’ve said it time and time again, people buy people. In order to excel in...
What is your Website goal? And Why Do you need one?
The purpose of a website goal Many businesses have a website because they think they should have an online presence. But is that enough? The purpose of a website is so much more than pretty layouts. It is a tool that when planned and set up correctly can meet big...
