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CONTENT MARKETING BLOG

Inbound marketing v interruption marketing [infographic]

Inbound marketing v interruption marketing [infographic]

Introduction As a service business, you want to ensure you are getting the best results for your marketing efforts. After all, time is money! There are many ways to market a business, but they boil down to two approaches: 1. Pull marketing, also known as inbound...

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Why a Website is Never Finished

In today’s world, having a website is not enough. You must also be able to drive traffic to it. Read on to discover why your website is never finished! But like the Forth bridge, you just get around to finishing it, and then you need to start again.  But it is...

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Affordable web design for small business

Affordable web design for small business

HOME IMPROVEMENT / TRADE WEBSITES Businesses such as architects, interior designers, property developers, bespoke furniture makers, kitchen & bathrooms, painting & decorating and more... “AFTER A THREE-HOUR WORKSHOP OUR MINDS WERE PUT AT EASE…” Service...

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7 TIPS TO IMPROVE YOUR WEBSITE

7 TIPS TO IMPROVE YOUR WEBSITE

Small changes that reap BIG rewards Improving your website may feel like a mammoth task, as you wonder how best to approach it. There are tech things that need addressing such as keyword rich content. And creating relevant blog articles to help improve your website’s...

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One page website service

One page website service One page website service and SEO set up by a professional team As a new business one of the first things, you are likely to be considering is a website and a logo. After all this gives you an online presence and some proof that you are "open"...

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Branding

YOUR NEW BRANDWebsite coming soon...MAKING A CONNECTIONA BRAND v BRANDING A brand is more than a logo, a website or the words used. It is the connection you make with your audience and how you make them feel when they find you. Branding is out bringing things alive...

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CONTENT

WEBSITE CONTENT Dedicated to helping service businesses thrive online with a website that converts. Communicating how your services will help to solve your ideal customers' problem is key for any business. Putting them at the heart of the story and fast forwarding...

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MESSAGING

BRAND MESSAGE A huge part of communicating your business is down to your brand message. You need to be clear about your overall brand message and what you stand for and are known for. Equally your messaging throughout all of your communications is important. But never...

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Craft a clear message so your perfect customer will listen

As a service business you may already know that your website is an important promotional tool that should work hard for you, behind the scenes. Because you don't have long to impress your ideal customer it is important to capture their attention quickly, with a simple...

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3 REASONS YOU NEED TO BE CONTENT MAPPING

3 REASONS YOU NEED TO BE CONTENT MAPPING

Introduction When we arrange a holiday, we start with the end in mind. It is likely and sensible to think about: where we want to go and why, who we are going with, what type of holiday it will be and the best time to go. An example might be going to Cornwall, as it's...

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Start your new business the right way

Start your new business the right way

Starting a new business? Having a new business idea or starting a new business is both brave and exciting. Imagine what you could achieve!!! But like most big decisions, it is all in the planning. With more businesses setting up than ever before, having competition is...

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What are website keywords and why are they needed?

“Let’s start at the very beginning, a very good place to start…When you read you begin with A B C. When you sing you begin with doh ray me.” And when you create a website you start with keyword research! Effective keyword research is important for so many reasons, and...

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Why you need a unique message for your business

It is getting busier out there. More and more people are taking control of their destiny and going into business. There are nearly 700,000 start-up companies in the UK, which is great news for the economy but how do you make sure your business stands out in the crowd?...

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Backlinks – What are backlinks and why are they important?

We cannot stress enough that website backlinks are so important if you have an online presence and want to rank well in search engines. However, many of our clients aren’t always familiar with what they are or why they’re so important. So, what are backlinks? In this...

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Get More Customers With A Google My Business Listing

If your business doesn’t already have a “Google My Business” listing, it really should! Google My Business is a FREE tool for businesses. Essentially it is a snapshot of your business and has four key benefits,  we will go into more detail on these later on in the...

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Choosing the right social channel for your business

Since the early noughties, the use of social media has grown exponentially. In fact today, there are thousands of social media channels worldwide, with new ones being developed all the time. As social media is now embedded in our culture, widespread adoption as a...

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Evergreen blogs will simplify your content creation

Evergreen blogs will simplify your content creation

So I am not going to take any prisoners here; but I feel that I need to share this with you. The effort required Web experts go on about needing fresh new content added to your website regularly and blogs are a great way to do that. It is true, Google does love new...

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10 WAYS TO DRIVE TRAFFIC TO YOUR WEBSITE

We hear time and time again from our clients, ‘I have a brand new website. It looks great. It’s informative…Why hasn’t business improved?’ Well, luckily, it’s not a mystery! In this article, we talk about how to drive traffic to your website, how to increase website...

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Why a business website is like a movie production

A business website is like a movie production? Intrigued? Read on to find out more. Managing client expectations is a huge part of my role when managing a website project. With a website being an investment in your business it is understandable that you want to get...

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Why set foundations for your website?

measure twice, cut once; our process Before you begin working on a customer project, you know that it’s all about the ‘planning’, and it is no different for your website creation! In fact, the creative phase should be fairly swift if you take the time to set...

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Personal brand – why build a personal brand?

Building a personal brand for your business helps differentiate your company from your competitors. And creating a personal brand identity will help you build trust with your customers/clients. We’ve said it time and time again, people buy people. In order to excel in...

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3 Reasons You Need A Website Goal For Your Business

Website goals are an essential part of any online business strategy. They allow you to measure how well your site is performing and identify areas that need improvement. The purpose of a website goal Many businesses have a website because they think they should have...

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