Small changes that reap BIG rewards

Improving your website may feel like a mammoth task, as you wonder how best to approach it.

There are tech things that need addressing such as keyword rich content. And creating relevant blog articles to help improve your website’s visibility.

But in reality, most website improvement happens over time. After all, a website is never finished (I often say this to my clients).

Here are 7 effective tips to improve your website and make changes little and often. Rome wasn’t built in a day.

Chip away at these for 10 minutes at a time and these small changes will reap big rewards!

1. Review your content

Most website visitors scan a page rather than read every word to get an essence of what you offer. Are your web pages jammed with “walls of text”? These are hard to read. Improve your website with content displayed in small bite-sized chunks. Our content needs to be fresh and always relevant to our ideal customer. Re-read your copy from time to time too, to make sure things are still relevant.

2. Keep navigation to 3 clicks

Site visitors are fickle and always in a hurry. If they struggle to find what they are looking for, they are likely to leave your website. Review your navigation so that it is easy to use. Ensure buttons use words that your ideal customer will understand. Double check that it only takes 3 clicks to reach important content. If your content is too deep it will get lost as your user can’t find it . Content should please users who are ‘searching’ and ‘browsing’. A complicated website will not impress Google or your website visitors. Simplicity is key.

3. Ensure you site is quick to load

Google measures your website on good user experience and part of that is how fast the pages load.

Check the speed. your website should load within a few seconds. You can test this for yourself using this free tool.

Analytics will determine how long a user ‘dwells’ on a page and how fast they leave it. This metric helps you know if your content is engaging your visitor.

Compress images to make your website load faster.

Google understands how your website fits together via the internal links. If it finds a broken link it gets confused and will mark you down.

A visitor may leave a website with broken links as it starts to mistrust your website.

Find and catch broken links asap. There are many tools to identify any broken links and 404 errors, plus a website audit will pick this up.

6. Add a call to action

It might sound silly, but have you made it clear what you want your visitor to do next?

Call to actions lead your user to solving the problem they need help with.

Clear call to actions are signposts for your visitor. So, figure out what you want them to do next and how it is relevant to the page they are on.

7. Set up tools to measure website performance

There are many tools that will help you understand your website in more detail. But the two most important tools to set up and use are:

Google Analytics – how your users find and use with your website

Google Search Console – how Google views and assesses your website

These FREE tools will give you a benchmark of how your website is currently performing. You can’t grow what you don’t measure!

✅ PRO TIP – keywords

Keywords are the key to getting the right traffic. Keywords are critical to aligning your website content with a Google search. Keyword research isn’t straightforward but it is worth it. Discover the best keywords to attract your ideal customer. Get expert help from an inbound marketing agency (like us) who can help.

Hello blog scanner! Here’s a summary…

  1. Review your content
  2. Keep navigation to 3 clicks
  3. Ensure your site is quick to load
  4. Ensure your site is mobile responsive
  5. Fix broken links
  6. Add a call to action
  7. Set up tools to measure website performance

Pro tip – Use keywords to attract your ideal customer

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Need some help?

We are a digital marketing agency and can help with improving your website to make it perform better. Please get in touch

Natalie Alsop is a Content Marketing Strategist and founder of Engaging Content. She teaches, enables and consults small businesses on how to harness search strategies into their daily marketing. A self-confessed lazy marketer, Natalie aims to educate how your website, when set up correctly, can bring the right traffic to your website and convert this into quality clients.

Natalie Alsop