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The only 3 areas to focus on when starting a new business

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The only 3 areas to focus on when starting a business

Starting a new business?

Having a new business idea or starting a new business is both brave and exciting. Imagine the possibilities of what you could achieve. But like most big decisions, it is all in the planning.

With more businesses setting up than ever before, having competition is positive – it shows there is a need for what you offer. However, if the marketplace is getting busier then you need to ensure you stand out for the right reasons.

It goes without saying that when going into business you need to:

  • Do your research and look at your competition.
  • Consider your strengths and weaknesses and where you may need help
  • Plan the bigger picture and understand your financials

You would be forgiven for thinking that to be in business you need to have some kind of proof. LIke a shop window. But this is where mistakes are made.

Imagine you are building the house of your dreams

When you build a house would you start thinking about the paint colours and the fixtures and fittings before you know how many rooms there will be? No, rather you would focus on creating the foundations which are critical to the house being stable through all sorts of circumstances and for a long time to come. That’s why architects make a blueprint!

Setting up in business is no different. It is so easy to get side tracked, focussing on the wrong things at the wrong time. For example what the name of the business will be, designing a logo or creating a website. At the early stage of a business, or if a business needs revamping, these are just distractions which will lose you time and money.

Businesses who make mistakes at the start of setting up will find this impacts their results and success for a long time! trust me I know…

But it doesn’t have to be like that. With some guidance you can set-up properly from the start and fast track your success because you are on the right road.

Before you start, and even if you work with a professional, put some time and effort into thinking about these 3 important areas. This will this deepen your understanding and help you work more effectively and. efficiently with them.

It will also make a solid blueprint for your business and make your success far more likely!

Here are the only 3 things you should focus on when you set up your business:

If you were building a house you wouldn’t do this…

When you build a house would you start thinking about the paint colours and the fixtures and fittings before you know how many rooms there will be? No, rather you would focus on creating the foundations which are critical to the house being stable through all sorts of circumstances and for a long time to come. That’s why architects make a blueprint!

Setting up in business is no different. It is so easy to get side tracked, focussing on the wrong things at the wrong time. For example what the name of the business will be, designing a logo or creating a website. At the early stage of a business, or if a business needs revamping, these are just distractions which will lose you time and money.

Businesses who make mistakes at the start of setting up will find this impacts their results and success for a long time! trust me I know…

But it doesn’t have to be like that. With some guidance you can set-up properly from the start and fast track your success because you are on the right road.

Before you start, and even if you work with a professional, put some time and effort into thinking about these 3 important areas. This will this deepen your understanding and help you work more effectively and. efficiently with them.

It will also make a solid blueprint for your business and make your success far more likely!

Here are the only 3 things you should focus on when you set up your business:

FOCUS #1

YOUR WHY

Why you are passionate. Why you exist.

FOCUS #2

YOUR HOW

Things that make you stand out. Your point of difference.

FOCUS #3

YOUR WHO

Your perfect customers. How to reach them.

What you are likely to be doing right now

I guarantee the following things are what you are doing right now, think you should be doing or are itching to do – to prove you are in business and ready to take on clients.

MISTAKE #1

Finalise your business name

MISTAKE #2

Search and buy a domain name

 

MISTAKE #3

Create a logo and/or website

 

MISTAKE #4

Set-up social media channels

 

MISTAKE #5

Spend money on marketing content, adverts.