7 Essential Tips for Indexing in Search Engines

by | Feb 4, 2023 | SEO


So your website is live and yet it’s not generating much interest. Perhaps you thought you’d be getting enquiries through your website by now.  Maybe you are feeling disappointed that you are not seeing a return on your investment. Either way as a small service business, your limited resources mean that this is yet another thing to add to your to do list of things to sort out. To unravel the mystery that is SEO first you need to know how visible your website is within Google and if it is indexing in the search engines. In this blog I will explain what indexing is and give you 7 essential tips for indexing in the search engines. 

What does indexing a website mean?

When a website is ‘indexed’, it means the search engine has found your pages and added them to its database. This is the first step to getting displayed in the search results. Just like a library. Before a book is lent out, it’s added to the system so that it can be kept track of. In the same way, search engines index websites to help people find what they’re looking for.


Here are 7 essential tips for indexing your site in search engines to improve its visibility.

Tip 1 – Make it easier for the search engine – submit a sitemap

Rather than Google stumbling across your site eventually, make it easier and signpost it by submitting a sitemap. A sitemap is an XML file that contains all the URLs on your website. Submitting a sitemap to search engines is the easiest way to index your site. It helps search engines understand the directory structure of your website, find all the pages quickly, and index them more accurately.

indexing in search engine

Tip 2 – Content is king – create new content frequently

With new content created, you’ll want it discovered and indexed quickly. Otherwise, if left unknown, your content creation efforts are in vain. It’s worth enhancing your pages regularly to encourage search engines to return for new content updates. A static website with extended periods of no fresh updates may hinder your SEO efforts. Search engines love content. Regularly adding new, high-quality, relevant and keyword-rich content to your site, will keep it fresh and encourage the search engines to access your site.

Types of content you can add include:

  • Blog posts that answer questions.
  • Case studies, testimonials, and even interviews show proof of your success.
  • Updates on your services and offers

All this can help keep your website up to date and indexed more quickly and easily in search results.

content marketing strategy

Tip 3 – Optimise page titles and meta descriptions

Well-written page titles and meta descriptions are helpful to both the user and search engines. These snippets are short summaries of a web page’s content. They need to be enticing enough for potential visitors to want to click them on the search engine results page (SERPs). Think of them as little adverts sitting in the results trying to stand out among the crowd, vying for your attention and waiting to be clicked.

Page titles and meta descriptions are also important to help search engines improve the visibility of your pages. When optimised, they should be concise, informative, and descriptive, and include relevant keywords. Make it easier for search engines to understand what your site is about and why it should be included in the search results. This will help your website achieve higher rankings in search engine results.

content consultant educates

Tip 4 – Optimise and audit your content

When you publish new content, and if you have previously submitted a sitemap, the search engines should discover it quickly. It’s still good practice to double-check that it has been found and indexed by checking in the webmaster tools, such as Google Search Console or Bing Webmaster Tools. You can also submit a single URL in these tools. If you regularly keep track of your website’s performance, it won’t get out of hand. Use Google Search Console or other tools to monitor your website’s performance and ensure it is being indexed correctly.

how to check website indexing

Tip 5 – Add internal links to indicate site structure

Internal linking is how Google understands the relationship between your content. It is one of the easiest ways to ensure that search engines understand the structure of your website. Creating links between key pages on your site gives clues about which page should be indexed and ranked for specific topics, keywords, and phrases. If a search engine finds a link from one page to another, it assumes the topic of the linked-to page is related to the original page. If you regularly audit your site, it will highlight any broken links or incorrect URLs which lead to dead-ends. Broken links impact the user journey and also confuse Google.

how long does it take to index a website

Tip 6 – Get external links to build up trust

Getting external links to your site from other high-quality websites will help search engines discover and index your site faster. Google wants to trust your website. If your URL appears on other, trusted sites, Google automatically trusts your site more.

These back-links are crucial to building up a digital footprint of your website around the web.

why is google not indexing my site

Tip 7 – Use other traffic channels to improve visibility

As part of your marketing, promote your site on social media platforms and other search engines, such as YouTube and Pinterest, etc. This can help drive traffic to your website, which signals to the search engine that your content is engaging, which will in turn help search engines discover your site and increase visibility.

✅ NEXT STEPS – need help from a pro? Ask an SEO expert.

why is google only indexing my home page


To ensure your site is indexed by Google, you should ensure it is well-structured, has high-quality content, and does not have any technical issues. If your site is still not being indexed, you may need to troubleshoot further or seek the help of an SEO expert. By following these tips, you can improve your chances of indexing your site quickly and effectively by search engines.

Frequently asked questions

What is website indexing?

Website indexing is when search engines crawl the pages and add them to their database so that they can be displayed in search results. This process can be started by submitting the website’s sitemap to search engines like Google and Bing, through their individual webmaster tools. Submitting a sitemap ensures that search engines are aware of all the site’s pages and can index them more efficiently. However, it is important to note that it may take some time for search engines to fully index a site and display its pages in its search results.

How to check website indexing

To check if your website is indexed by a search engine, simply enter “site:yourwebsite.com” into the search bar. The results will show the pages that are indexed by the search engine. You can also use Google Search Console (go to “Coverage”) or Bing Webmaster Tools (go to “Reports & Data”).

How long does it take to index a webite?

In general, it can take anywhere from a few days to a few weeks for a website to be fully indexed by a search engine. The time it takes can vary widely and depends on several factors like:

Size – larger websites with more pages may take longer to be fully indexed.

Competition: if many websites compete for the same keywords, it may take longer for a new website to be indexed.

Quality: well-designed, optimised websites with high-quality content are generally indexed faster.

Algorithm updates: Search engines periodically update their algorithms, which can impact the speed of indexing.

Why is google not indexing my site?

There could be several reasons why Google is not indexing your site:

Blocked – ensure the Robots.txt file isn’t disallowing important website pages.

Structure – ensure your site has a simple structure and the content is a maximum of three clicks away.

Unique – ensure you don’t have duplicate content on pages.

Tech issues – fix broken links or slow-loading pages.

New domain – bear in mind that new sites with a new domain name will take time to be indexed.

Penalties – check you have not been penalised by Google.

Why is Google only indexing my home page?

Maybe it’s because of a new domain or a newly launched website. Try resubmitting your sitemap to the Google Search Console tool. Also, check for any errors stopping Google or other search engines to crawl. Request indexing your website to other search engines like Bing, Yahoo!, Yandex, etc. Because YouTube is the second biggest search engine, it is worth creating content with a post and URL pointing back to a page you want to index. YouTube gets updated more frequently than Google, so this could help index more quickly.

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