It is getting busier out there. More and more people are taking control of their destiny and going into business. There are nearly 700,000 start-up companies in the UK, which is great news for the economy but how do you make sure your business stands out in the crowd?
Your unique message is pivotal to the success of your business. A lot of business owners realise they talk a lot about WHAT they do, but not HOW they can make a difference to their consumer’s lives.
In the book, Building A Storybrand, Miller articulates perfectly how important our unique message is:
“In every line of copy we write, we’re either serving the customer’s story or descending into confusion; we’re either making music or making noise.”
In this blog, we’ll look at why you need a unique message for your business, and our programme that will help you create a robust blueprint for your messaging and content.
So, let’s dive in!
What is it you want to be known for?You may provide a number of services in your business, but it’s important to focus on one thing. This prevents giving mixed messages and confusing your customers, losing their attention in the process. By adopting a clear, unique message, that talks to your perfect customer, it will help them take notice, listen and engage. It sounds so simple…
At Engaging Content, we believe in order for something to be simple, it needs to first be complex. Hear us out…
- There are a lot of aspects to your unique message.
- The way to look at it is that it’s an investment in your business that will keep on giving.
- So, start with the end in mind.
- What is it that you want your business to be known for?
- Start with that, and the rest will follow.
Think about your competition…Competition is good for any business; it keeps us on our toes. If a client says to me they don’t have a competitor I say I don’t believe them and that they need to find their competitors to be able to compare them. Competitor research is a huge part of making sure you position your business correctly. If you don’t know what they are doing, how can you be better? One of the ways to stand out from the crowd is to create a unique message and the more niche you can make your business, the better. Even if you are running a business that is similar to others, it is still possible to find ways to be different. This could be doing things differently, specialising, or focussing on you as the unique part of your business; after all, there is only one of you! Where many businesses go wrong is trying to blend in. Standing out can be hard because you don’t want to draw attention to yourself, or say the wrong thing. But that is the whole point of being in business!
How to Craft a clear message…
Now you know how important having a clear, unique message for your business is, you can begin to craft your message.
It is not always possible to do this kind of work ourselves. So work with a professional such as a content marketing consultant, who can help you to map out a message for your ideal customer – even if you have more than one!
At a glance…
- Your unique message is paramount to the success of your business.
- Consumers want to know HOW you can help them, not WHAT you do.