Content Marketing Consultant
Content Marketing Cheltenham
Keyword-rich, engaging content is what truly powers your website so that it brings in enquiries from your ideal customer.
As a content marketing consultant I take the pain away from you figuring all of this out. I work with service-based businesses who need direction on how to align their existing content and create the right content to achieve their goals.
Pin up + Keep content guide
Happy clients
CONTENT MARKETING CONSULTING SERVICES
Rank high on google to get quality + sales
Get SEO support and expert advice through my content marketing consulting services. Whilst content marketing consulting services aren’t for every small business, the ROI outweighs the investment and some. The benefit of working with a professional is to speed up your success. Here are the steps I take to get your website bringing in leads and sales:
Master your message
This is the pre-cursor to your SEO strategy. Basically finding the holes in your site that are causing it to be less visible. By benchmarking where your site is at, I can then map out a plan of action!
Identify your target audience
It all starts with the human element and aligning your solution with the customer’s problem.
content strategy
It all starts with the human element and aligning your solution with the customer’s problem.
competitor research
In-depth research will put you in a strong position. You can’t beat the competition if you don’t know who they are!
Website optimising
Ensuring the human side of your website talks to the robot side. Don’t under estimate the power of a well curated and optimised website.
Campaigns
Ensuring you can track and measure your efforts with the right tools and the right process to get results.
What is a content marketing strategist?
If you want to grow your audience, build online relationships, increase brand awareness, and drive sales, you need to focus on content marketing. This can be a problem for a small service business with limited resources to put into its content marketing efforts. This blog post explains how hiring a Content Marketing Strategist can help, and lists the key skills and qualities necessary to succeed in this role.
Read the blog ⤵
Natalie Alsop
Content Marketing Consultant
Content Marketing Cheltenham
It is not just about getting the right traffic coming to your website. It’s about what happens when your prospect gets there. What experience do they have? Does your content take them on a journey?
Online content is powerful and versatile in so many ways. I’m expert at supporting service businesses to map out the right content that speaks to their target audience and engages them. Using your expert knowledge and the power of storytelling, social proof and keyword research, I will ensure a consistent, engaging user journey from first contact through to becoming a loyal customer.
CONTENT Marketing CONSULTING CASE STUDIES
What happens when you have a brand new domain name
CLEARER OFFERS
Helping an email marketing strategist with a clearer offer and a content plan.
✅ Messaging + website rebuild
✅ Content consulting + strategy
✅ Blog planning + training
✅ Keyword + competitor research
Debrief – with Anna doing a complete rebrand, this affects the domain name as well. A new domain name means starting again in Google. So it will take time for the site to start indexing and ranking. But looks like the conversion side of things is working!
From Anna ⬇️
TAKING EXPERTISE ONLINE
Helping an osteopath / nutritionist take her expertise from clinic to online.
✅ Brand refresh + copyediting
✅ Content consulting + strategy
✅ Blog planning + training
✅ Keyword + competitor research
Debrief – with Dawn completely changing her business model there was a lot to align. Getting blogs created and new landing pages to promote her offers. Dawn is currently creating her online programme launching later this year. Now Dawn needs to focus on building up her blog content and keeping an eye on rankings and positionings.
GENERATE MORE PRE-QUALIFIED ENQUIRIES
Get more traffic + enquiries and turn your website into a conversion machine!