content marketing CONSULTANT
content-led, search-ready websites
If you are committed to growing and scaling your business this year you need a website on your team. The best way to do that is to get on board with search marketing.
It can feel elusive but I make this easy. Let’s first find the gaps and hidden pieces, to put your SEO jigsaw together, simply.
I’m a Content Marketing Consultant and Strategist. I work with marketing managers and company directors of established service-based businesses looking to get more sales from their website.
I also enable solopreneurs such as coaches, consultants + therapists to rank on page 1 of Google by growing their website traffic. I give them the exact blueprint to generate more ‘free’ traffic and get fill their email list + sales book.
Natalie Alsop
Content Marketing Consultant
“MORE CONVERSIONS FROM OUR LANDING PAGES…”
“We’ve been working with Engaging Content for 4 months. I can’t believe how quickly the SEO changes took effect. We do Google Ads but with better-quality landing pages and more in-depth content, our conversions are better. We have increased sign-ups to our contact form and are now working on a lead magnet to grow our email list.
– Chris Williams – Tiggo Care (London)
choose your content marketing experience
BUSY BUSINESS OWNERS
Done-for-you SEO + content
Along with my team, we will ensure your website, content + SEO is working seamlessly ensuring you are highly visible + converting visitors into leads. Your website; a sustainable marketing asset.
IDEAL FOR established service providers such as: MARKETING MANAGERS, Senior Marketing Leaders, Company Directors, + Business Decision-Makers
HANDS-ON BUSINESS OWNERS
Training + support on your website
Learn + write your own search-ready content to publish on your website. I teach you everything you need to know to transform your website into a lead-generating machine. Coaching + mentoring small business owners.
IDEAL FOR service professionals such as: COACHES, CONSULTANTS, SOLOPRENEURS, therapists + practitioners
CONTENT MARKETING SERVICES
content + search marketing Services
REVENUE FOCUSED SEO SERVICE
Revenue focused SEO with a return on investment, not meaningless vanity metrics. Find out more + become Simply Unique.
SEO COPYWRITING service
SEO copywriting services with a clear message and content that attracts pre-qualified, ideal clients and search engines.
LEARN + IMPLEMENT SEO yourself
Me (on your team) enabling you to create and optimise content onto your website yourself. Learn and invest. Get Simply Visible.
holistic seo
additional website Services
strategy + messaginG
SEO blog content
Website audits + tech SEO
WP websites + support
where are you in your marketing journey?
ALREADY HAVE a website
Discover how your website is performing.
DON’T HAVE A website (yet)
13 things to do before you invest in a website.
content marketing resources
What is a content marketing strategist?
If you want to grow your audience, build online relationships, increase brand awareness, and drive sales, you need to focus on content marketing. Discover the key skills and qualities to look out for when appointing a Content Marketing Strategist for your business.
free resource
![[WEBSITE] Pin up content guide (1)](https://www.engaging-content.com/wp-content/uploads/2024/02/WEBSITE-Pin-up-content-guide-1.png "[WEBSITE] Pin up content guide (1)")
11 BENEFITS OF BUSINESS BLOGGING
Businesses with active blogs generate 67% more leads per month. From building credibility, getting more visibility on search engines to visitors taking action, the benefits of business blogging are vast. Understand practical tips for creating content that brings free traffic + clients to your website.
CONTENT MARKETING CONSULTING process
Rank high on google to get quality + sales
Get SEO support and expert advice through my content marketing consulting services. Whilst content marketing consulting services aren’t for every small business, the ROI outweighs the investment and some. The benefit of working with a professional is to speed up your success. Here are the steps I take to get your website bringing in leads and sales:
Master your message
This is the pre-cursor to your SEO strategy. Basically finding the holes in your site that are causing it to be less visible.
Identify your target audience
It all starts with the human element and aligning your solution with the customer’s problem.
content strategy
We will map out your content plan utilising existing content and any content gaps. Having a plan to execute is key.
competitor research
In-depth research will put you in a strong position. You can’t beat the competition if you don’t know who they are!
Website optimising
Ensuring the human side of your website talks to the robot. Don’t under estimate the power of a well curated and optimised website.
Campaigns
Ensuring you can track and measure your efforts with the right tools and the right process to get results.
more Happy clients
ramp up your website's visibility
Let me tell you about Jess. She was invisible online. Now she is 859% more visible .
🔎 Her website was hidden from search engines.
✅ Working with me, these issues got fixed.
✅ Now Jess’ website is 859% more visible.
✅ It’s ranking on Page of Google 1 for transactional keywords.
🦺 Jess is now very VISIBLE with more website traffic.
Be like Jess, take the test...
turn your website into a lead magnet, like naomi…
Naomi Hilliard, Sleep Expert
Enquiries on auto-pilot even when not working
- My client, Naomi, is the perfect example of how effective SEO and blogging are for your ongoing marketing.
- A Godsend when Naomi got so busy that her social media and email marketing suffered.
- Working with me and taking action, Naomi now gets organic enquiries from local parents who need her help.
And that’s why you need to be inside Simply Visible Academy this year!
more CASE STUDIES
Natalie Alsop
Content Marketing Consultant
get Content Marketing implemented into your website
Content Marketing Cheltenham
It is not just about getting the right traffic coming to your website. It’s about what happens when your prospect gets there. What experience do they have? Does your content take them on a journey?
Keyword-rich, engaging content is what truly powers your website so that it brings in enquiries from your ideal clients.
I’m expert at supporting service businesses to map out the right content that speaks to their target audience and engages them. This is a collaborative process and using your expert knowledge, I will ensure a consistent, engaging user journey from first contact through to becoming a loyal customer.
As a content marketing consultant, me and my team take the pain away from you figuring all of this out alone. If you are a marketing manager or service business owner who needs direction, book a fit call.
GENERATE MORE PRE-QUALIFIED ENQUIRIES
Get more traffic + enquiries and turn your website into a conversion machine!
GENERATE quality ENQUIRIES FROM YOUR WEBSITE
A mean, lean, lead-generating machine
Are you looking to attract more enquiries from your website?
For most service-based businesses, leveraging their website as a tool to magnetically attract their ideal client is essential marketing.
And yet I see many businesses chasing enquiries from social media and networking and not utilising the website they have invested in.
If this sounds like you, wouldn’t you prefer to fix it so that your website does the heavy lifting for you?
If your website is currently underperforming, you’re missing out on a wealth of potential quality enquiries from organic, paid and other traffic sources.
Let me take you from an UNDERPERFORMING WEBSITE to one that delivers QUALITY ENQUIRIES.
Discover my unique methodology and the journey I take you on to transform your online presence.
more website conversions
You say…
- I was “told” I needed a website and spent time, energy and money on one.
- I feel misled + unsure of the next steps because my website doesn’t generate enquiries.
- I don’t have control of my website and my web person has gone rogue.
These are just some of the problems I hear small businesses encounter when they set up a website.
I say…
- A website is one part of the puzzle because your website is a tool and the content is the fuel.
- Your expectations were not managed from the start because a web designer isn’t necessarily a marketing specialist.
- A website is a business asset that you own and it’s within your rights to be able to take back control of this.
These are some of the things I find myself saying to businesses who are confused.
IF YOU CAN RELATE, ALL IS NOT LOST… YOU ARE IN THE RIGHT PLACE…
Come with me and let me explain a bit more…
The website puzzle
THREE CORE AREAS
For a website to become a lean, mean, lead-generating machine three core areas must work in harmony ⤵
Tech
This is the stage where I meet most of my new clients: the tech is ‘set up’ with a website, domain, hosting and perhaps a funnel. However, there are issues with accessing and controlling your website to make changes. These tech issues hold you back.
CONTENT
Your website features content that may not resonate with your ideal client. The issue could be that the content isn’t relatable to them with the right messaging, or perhaps it simply fails to flow and engage. Your website must ‘convert’ a visitor from a prospect to a lead. This is called conversion rate optimisation and getting this fixed is key.
SEARCH
For your website to be ‘visible’ it needs to be marked up correctly and aligned with the right keywords that will attract your ideal clients. This will help to attract organic traffic (SEO) and is a place to point paid traffic or social channels to convert them from prospects to leads. Your website has one job, to guide visitors to the next step in their journey with you. Achieving a mini conversion, such as signing up to your email list, is the first success on the path to turning prospects into enquiries.
If like many website owners, you have dabbled with these three core areas, but there is still a disconnect then read on…
If you have invested money it is likely you have gained some traction with your website. But not understanding the disconnect and why your website isn’t performing is likely frustrating you. Let me help you to identify the gaps.
DESTINATION WEBSITE
Wherever your traffic comes from, ultimately it NEEDS A DESTINATION
Traffic is one aspect, and conversion is another. Your website needs to be set up correctly to attract the right traffic and convert it into quality enquiries…
A holistic approach, working in harmony
MY UNIQUE 6-step method
To go from an underperforming website to one that is bringing consistent website leads is possible…
#1 STABILISE
- We start by stabilising and aligning your website.
- This initial step ensures you regain control over all elements of your website.
- From hosting locations to associated costs and sets the stage for maximum efficiency.
#2 MONETISE
- Our next focus is to optimise your home page on your website for revenue generation. This intial monetisation strategy is designed for quick results.
- We will benchmark where you are at, during the start of working together.
- Over time we will be able to measure maximise on your returns.
#3 STRATEGISE
- Now we step back and with fresh eyes take a 360-degree view of your online presence.
- We look at what’s working, discover any gaps and uncover opportunities for growth.
- With more insights into your competitors, key search terms and messaging we will create a content strategy.
Figure of 8
This figure of 8 image illustrates that these steps are not one-and-done. Over time these steps will be revisited and tightened up for better results.
#4 ORGANISE
- With any sorting out comes a period of organisation to bring everything together.
- We will look at your metrics, keywords, and content to ensure it aligns with the new strategy
- We will make any quick win adjustments.
#5 OPTIMISE
- Optimisation is crucial in ensuring your website operates smoothly and efficiently, like a well-oiled machine.
- This is an ongoing exercise to adapt to the ever-changing search engine algorithms.
#6 SYSTEMISE
- The key to your website’s success lies in uncovering what truly works for your unique business.
- We need to monitor, track and test through trial and error.
- Remember, a website is dynamic and ever-evolving, just like your business.
take the next step
schedule YOUR FREE STRATEGY CALL
Let’s discover your website’s full potential. You’ll share your story, business goals and challenges on this call. I’ll provide tailored feedback on your website and give you actionable tips to improve it. We’ll explore whether my unique process fits you and how we can turn your website into a lean, mean, lead-generating machine.
Ready to start making a difference? Select a time below to suit you.