BRAND BOARDS
A brand board helps create consistency when you (or your team) are creating content for your website, social media, and marketing materials. Ensuring the same colours, fonts and design elements helps your customer recognise you easily. Your brand board can also help you attract your ideal customers when created strategically.
Check out the six examples below and the tone words they represent. Click through to their websites and see their brand identity in action.
Start with the end in mind – your own brand board that brings alive your brand identity. In order to get to this we need to figure out your brand tone words, colours, fonts and logo and the style of images that will be most relatable to your ideal customer.
Continue with the tasks around bring your brand alive!
Karen Sutton Widow Coach
Brand tone words:
1. happy
2. helpful
3. soulful
4. supportive
5. trustworthy
NEW DAWN HEALTH – OSTEOPATH + NUTRITIONIST
Brand tone words:
1. alive
2. cheerful
3. elevated
4. energetic
5. youthful
MARIE KILMINSTER – GUT + SKIN CARE
Brand tone words:
1. approachable
2. encouraging
3. fresh
4. simple
5. vibrant
Get stocked Food Consultant
Brand tone words:
1. cheerful
2. clean
3. natural
4. positive
5. witty
engaging content website trainer
Brand tone words:
1. empower
2. energetic
3. fresh
4. minimal
5. relateable
Geetha Dean Charity Copywriter
Brand tone words:
1. approachable
2. earthy
3. purposeful
4. sophisticated
5. warm
MAKING A CONNECTION
A BRAND v BRANDING
A brand is more than a logo, a website or the words used. It is the connection you make with your audience and how you make them feel when they find you.
Branding is out bringing things alive both visually and in the copy, tone of voice and the messaging used to communicate your business.
NATALIE ALSOP
BRAND & WEBSITE TECH EXPERT + DESIGNER…
I am able to facilitate, ask you all the right questions and then help to translate this into a visual identity that you will absolutely love. 💛
OUR PROCESS
There is a process when it comes to branding. I love the process because I try not to second guess the outcome but let it do the work. I encourage you to trust the process too. You never know you might even be surprised with what you find out…
But ultimately YOU are the specialist and expert of your business and so how you want it to look and drive it is the most important thing here.