website redesign case study

WEBSITE 'GLOW UP'

Spark into Marketing by Jean Wolfe

JOB TITLE:

Marketing Coach, Wordsmith & Poet

NICHE / INDUSTRY:

Women writers who are less web-savvy

breathing new life into an existing brand

Enabling a marketing coach to fall back in love with her website and gain more confidence.

✅ Design refresh, website rebuild + hosting
✅ Initial keyword research
✅ Simply Visible Member for tech + SEO support

Debrief – Jean has changed direction recently and wants to inspire her audience with her wordsmithery and poetry as well as continuing to support business owners with marketing coaching. Jean’s website was already built in WordPress but she decided to rehost with us. We rebuilt her website and gave it a ‘glow up’ at the same time. See the transformations achieved below and Jean’s feedback of working with me.

breathing new life into an existing brand

Enabling a marketing coach to fall back in love with her website and gain more confidence.

✅ Design refresh, website rebuild + hosting
✅ Initial keyword research
✅ Simply Visible Member for tech + SEO support

Debrief – Jean has changed direction recently and wants to inspire her audience with her wordsmithery and poetry as well as continuing to support business owners with marketing coaching. Jean’s website was already built in WordPress but she decided to rehost with us. We rebuilt her website and gave it a ‘glow up’ at the same time. See the transformations achieved below and Jean’s feedback of working with me.

design before

Spark Marketing before
  • Inconsistent design and layout.
  • Clunky user journey.

design after

Spark Marketing
  • Visually ‘more funky’ (Jean’s words).
  • Streamlined user journey.

core web vitals before

Website glow up case study
  • Slow load + low core web vital scores.

core web vitals after

Core web vitals after
  • Page speed performance increased by a whopping 46.88% 🚀.
Jean Wolfe

Jean Wolfe, Marketing Coach

“Having my website refreshed has given me more confidence..

It was good to hand my website over to Natalie because when we met we connected as real people and I trusted and liked her. I was stuck and bored with my website, even though I knew what to do. I trusted Natalie to do the things I didn’t want to do and get a good result. Having my website refreshed has given me more confidence for the next stage of the rebrand. I also wanted some ongoing support to continue to boost my confidence. I’m looking forward to working together over this coming year to see what will be achieved!

Want to get results like Jean?

Book in a FREE, complimentary call with Natalie today.

what’s next for jean?

The design and rebuild of a website is phase 1. In order for Jean to get results online, align with her ideal client and upgrade her content, more work is needed. That’s why Jean has joined Simply Visible Academy my website support, learning and community experience. With the foundations Jean has in place this is an affordable way to get expert guidance from me over the next year. If you want website support, please book in a FREE, 15-minute complimentary call above.

Natalie Alsop

Natalie Alsop is an SEO Content Strategist and founder of Engaging Content.

Natalie and her team create websites, content and SEO for busy service businesses who want a full-service approach.

 

Natalie Alsop is an SEO Content Strategist and founder of Engaging Content.

Natalie and her team create websites, content and SEO for busy service businesses who want a full-service approach.

Natalie also teaches and supports "hands-on" business owners to make their website into a sustainable business asset that generates enquiries.

- Natalie Alsop