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SEO Website Performance Audit

GET READY TO PROTECT YOUR WEBSITE INVESTMENT

Improve your
Website Performance
Are you frustrated with a website
that isn’t bringing a return on your investment?

Despite your best efforts, are you:

🤯 unclear on how much traffic you are getting to your website?

🤯 confused as to why you are not getting more sales?

🤯 unsure what the data means?

🤯 driving traffic to your website but still not getting the returns you desire?

I understand, I really do…
I’m Natalie Alsop and having been in the website world since 2003 things have changed a lot!

Back then there was a lot less competition around, Google was still quite young, and you didn’t have to do much to get some decent return on your website investment.

However, things have and continue to change. As more and more businesses are setting up due to the pandemic, competition is becoming fiercer and standing out is becoming harder.

Oh, and add in the tiny detail of Google often always changing the goal posts. I understand how hard it can feel to keep up.

Yet, as a small business, you understand that your website is still an important business tool but perhaps sometimes it feels too hard to keep on top of managing when you are already running your business!

But a website is a “tool” and when setup and managed correctly can be like a silent salesperson working hard in the background (without having to pay for a pension or sick pay!) who brings in the sales, consistently.

MORE ABOUT THE BENEFIT OF REVIEWING YOUR WEBSITE’S PERFORMANCE

Check out my blog posts on the topic of a website performance:

The single biggest problem with your website and how to fix it

 

INTRODUCING

WEBSITE PERFORMANCE REVIEW

A done for you service where we will go and look under the hood of your website to benchmark where you are at and what you can do to improve its performance.

 

WHAT’S INCLUDED?

 

⚡️Connect the free audit tools (a bit of setup is required). Run the tools and output a report.

 

⚡️Look at the layout of your code from Google’s perspective. Identify any website errors that could be causing Google to not be able to crawl your website. Highlight any broken links, orphan pages (with no links) or duplicate content. Test the page speed and how the mobile version is working

 

⚡️Review the website from a user point of view. Work through the user journey and how this impacts your website goal. Understand where your traffic is coming from and provide recommendations.

 

⚡️Creating a report we will provide a list of quicker win fixes. And recommendations for bigger wins that may require further discussion. The benefit of this is it gives you the opportunity to review your website goal and set some new metrics. We are happy to work alongside your webmaster – we make peace not war!

WHY A REVIEW OF YOUR WEBSITE WORKS

⚡️After the initial set up of the technical tools you will have direct access thereafter.
⚡️It gives an impartial view to benchmark where your website is currently.
⚡️It is a stand alone piece of work with no tie in if you don’t want.
⚡️The website audit will educate and empower you to start to understand behind of scenes of your website.
⚡️It gives you the opportunity to review your website goal and set some new KPI’s to measure.
⚡️We are happy to work alongside your webmaster. We make peace not war.
Why do you charge for a website review?
Whilst there are FREE tools that run reports on websites there is still a human element that cannot be measured that way. So we will spend time reviewing your website to look at the bigger picture and how this aligns to your goal. Check out my FREE checklist as to what goes into a Website Review.
What information do you need for the review?
We need to be able to access your domain name so that we can attach some tools. So the domain name provider, username and login.
Will you work alongside my existing webmaster?
Absolutely! The idea of a review is that it is impartial and we are doing it with a fresh pair of eyes. We understand and empathise with your webmaster about the relationship between your website and the Google algorithm. As such depending on the arrangement you have with your webmaster regarding maintenance we would expect any website to have tweaks that need doing. Plus advising on content gaps and aligning this to your goal will be beneficial. We come in peace.
Is this review a one-off?
Ideally you should review your website multiple times a year. You can’t grow what you don’t measure remember! Things change and your website needs to keep up. But once the first review is done it should take less time going forward. Equally this is something we could teach you to do yourself.
Are there hidden costs?
Not at all! The review is a one-off piece of work with a report output at the end. This may require more consultation and work to be done to your site but these would be presented as new piece of work. If you just want the review that is fine too.
What happens after the review?
It is likely there will be recommendations that require further discussion. Ideally we would love to be a part of that discussion. But if you prefer to work with your webmaster to implement these that is fine from our perspective.
What if I need other support after the review?
We will be happy to help you. Let’s just start with the review.
Why do you charge for a website review?
Whilst there are FREE tools that run reports on websites there is still a human element that cannot be measured that way. So we will spend time reviewing your website to look at the bigger picture and how this aligns to your goal. Check out my FREE checklist as to what goes into a Website Review.
“AFTER A THREE HOUR WORKSHOP OUR MINDS WERE PUT AT EASE…”

“We met Natalie and her team through a client we were working with. Having previously had a bad experience with a website developer we were extremely anxious about the process. I am happy to say that after a three hour workshop with Natalie and her colleagues via Zoom our minds were put at ease. This early stage meeting and the attention to detail that Engaging Content paid to us and our business was fantastic. The critical factor was to get across our vision and personality into a digital product and EC nailed this! Advice and suggestions were given throughout the process and because of the confidence we had from our initial workshop, we were able to let Natalie lead us forward.

The end product is awesome and we look forward to a long and fruitful relationship with EC”

Michael & James Aperture Designed Furniture

“AFTER AN INITIAL PHONE CALL WITH NATALIE I KNEW WE WERE IN GOOD HANDS…

I viewed so many websites in my quest to find the right person/company to develop our brand identity and website, and it was Engaging Content’s website that resonated most with me.

After an initial phone call with Natalie I knew I was in good hands. She and her team are brilliant, absolute experts in this field and so lovely to work with.

I would highly recommend their services and can’t wait to have a website full of fabulous content to attract and serve more of my ideal customers!”

DANELLA MERCATI, CHI-CHI FIT

“EVERYTHING JUST FITS, BECAUSE THE TIME WAS TAKEN TO GET THE FOUNDATIONS RIGHT…

I am so happy with website, my branding and the support I receive I really feel everything just fits, because the time was taken to get the foundations right.

The end result of everything just feels so right. And Natalie’s experience, support and creative side hugely helped me achieve things I couldn’t by myself.

Professional and friendly, but also incredibly knowledgable”

KAREN SUTTON, THE WIDOW COACH

FREE 3 Part Checklist
“Website Performance Review”
3 PART CHECKLIST OF WHAT GOES INTO A COMPREHENSIVE WEBSITE REVIEW:

⭐️ Technical
How Google views your site.

⭐️ Content
How Google and a user views your site.

⭐️ User experience
How your user interacts with your site.

…………………………….

Plus I share the 4 FREE tools you can use to help you review your website performance.