FOUNDATION
WEBSITE FOUNDATION AUDIT
Establish the right foundations before you invest in marketing
You’re ready to invest in your brand and website. But without the right foundations, even the most beautiful design or clever marketing won’t deliver results.
The issue? Unclear messaging that doesn’t engage your audience. Unclear positioning that fails to differentiate you. And technical gaps that undermine your online visibility.
Before you spend time or money on a rebrand or designing and creating assets for your business and website, you need to lay the right foundations. Whether you are a start-up or an established business, this is the only starting point for launching or realigning for success.
We bridge that gap. This audit establishes your strategic foundations and technical baseline before you spend a penny on design or marketing. We’ll take a step back together to see the bigger picture of what’s missing, what’s working, and exactly how to build for success.
We bridge that gap. This audit gives you the strategic clarity and technical roadmap you need before making any significant investment. Together, we’ll see your business from a 360-degree angle and show you exactly what’s missing, what’s possible, and how to get there. Then you can launch or realign for success, without the guesswork.
YOU are the EXPERT of your business. However, we understand the creative and technical aspects that will help you shine online. Together, we will take a step back to see your business from a 360-degree angle and show you the bigger picture of what is missing, what’s possible and how to get there…
A THOROUGH ASSESSMENT FOR A robust BRAND + WEBSITE THAT succeeds
our process
1: workshop
DISCOVERY: We will ask numerous questions to gain a deep understanding of your business. We will examine the problem you solve and identify your competitors.
WHY? To get clear on your position so that we can craft messaging to make you stand out.
DELIVERABLE: Content ideas, core and key messages in one document. A better idea of your ideal clients.
2: audit
RESEARCH: With a clearer understanding of your business and landscape, we will conduct further research to identify gaps and opportunities ahead, comparing them to others in your industry.
WHY? To assess the situation before being able to recommend solutions. To have something to benchmark and measure against in the future.
Brand Messaging + Positioning Blueprint
The correct foundations to inform your brand identity, brand voice and content so that you stand out online.
DELIVERABLE #2:
Website Technical Audit Report
Technical and SEO results to make your website perform effectively so that you are more visible everywhere.
3: RESULTS
PLAN OF ACTION: Based on the audit, research, and findings in the report, a meeting to discuss the results and solutions proposed and agree on the route forward.
WHY: To ensure the results are understood by you and your team. And to agree on what needs to be prioritised and by whom.
DELIVERABLE: A Zoom meeting to explain the report and discuss next step priorities.
inside the reporTS:
INSIDE THE BLUEPRINT...
- The problem you solve
- Target audience (and niche)
- Objection handling
- Your solutions (to their problems)
- Points of difference
- Your process
- Core messaging and positioning
- Specific messaging for different audience types
- Keywords and content strategy roadmap with topic suggestions based on search data.
How to translate the findings across all your touchpoints (website, socials, brand identity etc).
INSIDE THE AUDIT REPORT...
Strategic Analysis
- Current website performance assessment with specific metrics.
- Competitor positioning analysis revealing where gaps exist.
- Keyword opportunity mapping for your home page and core services.
Technical Findings
- Website usability and navigation assessment.
- SEO technical audit with prioritised fixes.
- Conversion path analysis identifying drop-off points.
- Mobile and speed performance evaluation.
Actionable Recommendations
- Prioritised action plan with specific next steps.
- Website structure recommendations to improve the user journey.
- Lead generation optimisation opportunities.
Implementation Guide
- Step-by-step execution priorities (Phase 1, 2, 3).
- Resource requirements for each recommendation.
- Timeline estimates for implementation.
- Success metrics to track progress.
SUMMARY OF WHAT'S INCLUDED
what you receive
- 60-minute discovery and diagnostic session.
- Comprehensive Blueprint, Audit Report + roadmap, with prioritised fixes
- 45-minute results review to explain findings + discuss next steps.
Who this is for:
- Your website looks professional, but it doesn’t generate consistent enquiries.
- You’ve invested in SEO before, but don’t understand what was actually done.
- Potential clients can’t find you when searching for a solution to their problem.
- You’re launching a new site and want to ensure a proper technical foundation
- You’re unsure about terms like “schema” or “indexing”, but know technical SEO matters, especially now in the AI era.
real results
