Background
Dawn Rowland, an osteopath and nutritional therapist with 30 years of experience, was transitioning from clinic-only to an online business model. She'd never had direct Google enquiries before – everything came from word of mouth. Dawn needed to build online visibility fast to support her new online programme launch.
Google position 1 for national keyword in 2 weeks – bringing steady traffic from 1,900+ monthly searches
Approach
We took Dawn through our Foundation → Creation → Promotion process, focusing on strategic content that would attract her ideal post-menopausal audience.
What we delivered: Brand refresh, content strategy, keyword research, blog training, and ongoing SEO optimisation.
What we did:
- Conducted competitor and keyword research for the menopause / postmenopause niche
- Trained Dawn on strategic blog writing
- Optimised website foundation for local and national SEO
- Created a content plan targeting specific pain points
- Monitored and adjusted rankings monthly
Challenges
- Zero Google visibility despite 30 years in business
- Complete business model shift from clinic to online
- Compete against NHS and established competitors
- Learn SEO while running a busy practice
- Monitored and adjusted rankings monthly
position
monthly searches
more visible
- "Mood food": moved from position 96 → position 11 (94.79% more visible)
- Beat NHS and more authoritative competitor clinics in rankings
- Now appears in Google's 3 Map Pack
The results
National keyword success:
Local SEO wins:
Business impact
Four new Google enquiries in the first month, each worth approximately £250 per patient over 3-4 treatments.
What Dawn said
“I'm getting people through google book in with me…
"I've been an osteopath for 30 years and have never had any direct enquiries from Google through my website. It was all word of mouth. Now I'm getting people that haven't been recommended; they've come through Google and seen my website and booked in with me. Thank you so much Natalie, you support us brilliantly and always build our confidence as we go through the learning process of SEO."
- Dawn Rowland, New Dawn Health
What this means for you
Even with decades of experience, your website won't generate enquiries without strategic SEO. Dawn's success shows what's possible when you combine expert knowledge with the right content strategy – beating major health websites and attracting ideal clients who are ready to book.
Your expertise deserves to be found. We'll help you get there. Ready to transform your website visibility? [Start with a FREE website visibility score →]
