SEO Copywriting Services

SEO Content Writing Service

Looking for SEO content writing services? We provide done-for-you SEO-optimised blogs, case studies, landing pages, and about pages to help you get visible online.

Our agency specialises in producing relevant, engaging, and actionable content that targets your ideal audience and gets you noticed online.

Let’s chat: 07780 992695 natalie@engaging-content.com

Content Marketing Consultant Natalie Alsop

“We believe that your website is the tool but your content is the fuel. As SEO experts we know that writing keyword rich, converting copy doesn’t happen by chance. To appeal to search engines and the human, you need content that captures the attention of search engines and creates a connection with your audience”.

– Natalie Alsop, Head of Content & SEO

At Engaging Content we produce engaging, highly targeted SEO content for service providers. Our mission is to take your content from flat, thin, and uninspiring to engaging, dynamic, and impactful so that it delivers your marketing goals.

Improve your search engine rankings with SEO copywriting from engaging content

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Cheltenham's leading SEO Copywriting agency

Powerful copy creation in all formats to increase your ranking opportunities.

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expert seo copywriters

Experts in search engine optimisation and content marketing to help you to stand out online and convert more leads.

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Benchmarking + measuring

Intuitive tools and powerful reporting to keep your stakeholders happy.

Types of content we create

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Blog Articles

If you want to increase your web presence, demonstrate your authority, build trust and customer relationships, then you need to publish regular blogs to engage and educate customers, promote your brands, and generate more leads.

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landing pages

What do Netflix, PayPal, and MailChimp all have in common? They all have awesome landing pages. A landing page, or a lead-capture page, is a cost-effective method for providing targeted messaging, increasing conversion rates, and enhancing the user experience.

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About Pages

Your About page differentiates you from your competitors, establishes your expertise, and helps build a personal connection with your audience. And when your about pages include carefully researched keywords, it can improve online visibility and enhance organic traffic.

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home page

Every good journey starts with clear navigation. That’s where your home page comes in (proves invaluable?) It’s your way to steer your visitors where you want them to go, conveys your brand identity, and by adding in relevant keywords, meta tags, and high-quality content, it can boost your website ranking significantly, A well-designed and written home page also builds trust and credibility.

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Case Studies

Use case studies to educate and inform your customers, give your brand all-important social proof, and demonstrate your problem solving abilities. Use case studies as an essential part of the sales process by illustrating the value and effectiveness of your products/services.

our process to creating content that appeals to Google, stands out from the competition and engages your audience

Once again change is afoot with the SEO landscape and generative AI provides new challenges.

Yet the principles of SEO remain the same; it’s about knowing your audience and answering their questions to meet them where they are at.

Our approach is holistic and whilst we put a lot of emphasis on organic (free) traffic, we also maximise on other parts of the marketing mix to achieve your goals.

Ultimately, it is about writing the best content that is relevant and relatable to your ideal client and impresses Google.

BENCHMARK + RESEARCH
First we seek to understand how your website is currently performing with a detailed website audit to benchmark the results. Next we undertake extensive research into your competitors, keywords and content to find the gaps and opportunities to maximise.
COLLABORATE + CREATE
With a loose plan we will discuss and agree a clear content strategy and goals. You are the expert at what you do. We need your input to ensure that our efforts are maximised. Collaboration is a large part of what we do and regular initial sessions are needed to cement our understanding and execute the strategy effectively.
MEASURE + REPORT
With powerful, intuitive tools, we will report via a central dashboard and ensure that we are achieving the goals agreed.

THE TWO STAKEHOLDERS

SEO is about ensuring that Google understands your content, services and how you can help your prospect. Optimising pages is just one part of the equation. Ultimately it is about having the right foundations in place.

We know what Google is looking for to give the right signals. But Google doesn’t pay the bills!

We also need to ensure that your audience is at the heart of what you communicate. Having two key stakeholders makes things more complex. But working with experts takes the guessing out of it.

digital and content marketing services

SEO Foundations

What is your business plan, who is your ideal customer, what problem do you solve for them and why you are different from your competitors. These are all the things we flesh out at the start of working together.

SEO research

To win at SEO and achieve rankings that are high on Google means having a plan. We start with keyword and competitor research to figure out the gaps in your website and create a plan of action.

Technical SEO

‘Isn’t all SEO technical?’ I hear you cry. Well yes and no. This relates to any technical issues going on under the hood of your site and these need fixing otherwise they will impact your rankings.

local seo

Fine tuning your local SEO will help impact your rankings, visibility and performance. Don’t miss out on ideal customers who are right on your doorstep.

engaging content

Knowing how to create the right content going forward is key. Google rewards active websites and given that SEO is dynamic you can’t afford to rest on your laurels.

all-in-one SEO tool

A combined tool that speeds up the process of understanding metrics and rankings. This fab dashboard brings in the core tools plus more features at an affordable price.

BOOK A COMPLIMENTARY SEO COPYWRITING CONSULTATION

Let’s chat during a complimentary consultation to discuss how our SEO copywriting services can improve your business and website. Fill out our short form to tell us about your project, and we’ll get back to you to discuss how we can help.

CLICK HERE - SEO COPYWRITING SERVICE

frequently asked questions

How much does a SEO copywriter cost?

In the UK, the cost of an SEO copywriter typically ranges from £20 to £150 per hour, depending on their experience and expertise. Project-based pricing can vary, with shorter content starting around £50 and more extensive work, like website copy, ranging from £800 to £5,000+. Costs may vary, so it’s best to get a quote based on your specific needs.

In the UK, the cost of hiring an SEO copywriter can also vary widely based on experience, expertise, and the scope of the project. Here’s a general overview:

Freelancers:

Entry-level SEO copywriters: £0.05 to £0.10 per word or £20 to £40 per hour.
Mid-level SEO copywriters: £0.10 to £0.25 per word or £40 to £75 per hour.
Experienced/Expert SEO copywriters: £0.25 to £0.50+ per word or £75 to £150+ per hour.

Agencies:

Small to mid-sized agencies: £60 to £100 per hour or a flat rate starting around £300 to £1,000 for smaller projects.
Large or specialized agencies: £100 to £200+ per hour or project rates starting at £1,000 to £3,000+.

Project-Based Pricing:

Short blog post (500 words): £50 to £200+
Long-form content (1,500+ words): £150 to £1,000+
Website copy (5-10 pages): £800 to £5,000+

Retainer Agreements:

Some SEO copywriters or agencies in the UK offer retainer agreements, where clients pay a fixed monthly fee for a set amount of work. This can range from £400 to £3,000+ per month, depending on the work’s scope.
These are general estimates, and the actual costs may vary depending on the specific needs of your project and the expertise of the copywriter. It’s a good idea to discuss your project details with potential copywriters to get an accurate quote.

What are SEO copywriting services?

SEO copywriting services involve creating high-quality, keyword-optimized content that is designed to rank well in search engines while engaging and informing readers. These services typically include crafting website copy, blog posts, product descriptions, and other written content that aligns with SEO best practices. The goal is to improve a website’s visibility in search results, attract more organic traffic, and convert visitors into customers by providing relevant, persuasive, and informative content that resonates with the target audience.

Does a copywriter do SEO?

No, not all copywriters do SEO. Some specialize solely in creative or persuasive writing without focusing on search engine optimization. However, many copywriters offer SEO services, combining their writing skills with knowledge of SEO techniques to create content that ranks well in search engines. It’s important to confirm whether a copywriter has SEO expertise if that is a priority for your project.

Yes, many copywriters do SEO as part of their services. This means they create content that not only engages readers but also includes strategically placed keywords and follows SEO best practices to help the content rank higher in search engine results, driving more organic traffic to the website.