seo blog outline service

As soon as you buy, you’ll get emailed a link to book a call with us. On this call we will ask you questions about your business and goals. Following this, we’ll get cracking on your keyword research and content strategy. Once this is done, we present to you the SEO report and our recommended blog posts. You approve. And we get started on the writing.!

Yes you can. Either book a 15 minute call to ask us any questions here. Or we’re often available on live chat. Or, if you’d prefer, drop us an email at natalie@engaging-content.com.

Step 1: We get on a call to ask you some questions, find out about your business and uncover your goals.

Step 2: We do keyword research and come up with your new content strategy for the next 3 months (we recommend the content to prioritise). This all happens in the first month.

Step 3: We write your blog posts and optimise them for search engines.

Step 4: We send you each blog post for approval.

Step 5: We upload your content to your website, optimise it for search and create a beautiful blog post featured image. We’ll schedule it to go live on your website within a few days of uploading it. You’re free to check it or let it publish.

Step 6: We discuss results at our end of month call and go through the SEO report and wins. 

Most of our clients are in this for the long-term i.e. at least 6-12 months. And when you see your content, we’re convinced you’ll be the same 😉. But we don’t want to tie any business into a massive commitment, so we require just a 3 month minimum commitment. There’s a heck of a lot of work for us, particularly in the first month, so we feel this is fair.

We get it. You’re an expert and you truly care about what you do. It’s understandable that you want to tell us what topics to cover.  However, you will see a huge difference in results if you follow our content strategy. It’s based on in-depth research and is a proven strategy we use with our clients and in our business. And don’t worry, on the initial call, we’ll chat with you to get your ideas. You will still see and approve all content too.

Yes. We will send you a draft version of each blog post (before it is sent to our proofreader). This is for you to approve the blog post or make suggested changes. We will give you 5 working days to do this (unless longer is agreed with us prior). If you don’t give us feedback within 5 working days, we will go ahead and send your blog post off to our proofreader and upload it to your website (as a draft). This is to benefit both you and us. We want to ensure you have regularly published content on your website, and this is the most effective way to do it. That said, we pride ourselves on our end of month calls with you and taking a comprehensive brief around the content we are going to create. So we would hope there wouldn’t be any surprises. Once the blog is published, we would prefer it not to be adjusted until we revisit it together.

In most cases, yes, you should continue to create content on your website. A website redesign can take months, and in that time you don’t want to stop marketing. Your new content can be moved over to the new website too. The only case where you wouldn’t invest in content is because you don’t want to drive traffic to your current website – maybe it just looks terrible, or all the information is out of date and you need to sort it out.

We get the appeal of ads. It’s instant, isn’t it? You can clearly see the sales roll in. But ads aren’t getting any cheaper. In fact many businesses are struggling to break even on platforms like Facebook. And remember, we don’t just create you content for the long-haul. We are experts at creating sales content that converts your audience into paying customers.

No. Don’t get us wrong, AI like Chat GPT is useful for prompts and we certainly utilise it to improve productivity in our work. But when it comes to writing blogs, we don’t use AI software. We have a team of professional, experienced writers to write your content for you.

We also work with an editor/proofreader based in the US, who makes rare suggestions of more suitable American English phrases or words. We’re looking to expand our network of editors and proofreaders to other English-speaking countries too.