NEW BLINDS CHELTENHAM
Retaining the SEO 'juice' of our client's website was key.
Dawn Rowland, an Osteopath and Nutritional Therapist with more than 30 years of experience, was transitioning from an in-person clinic business to an online model. Dawn had never received any direct Google enquiries from her website before working with Engaging Content; everything came from word of mouth. Dawn needed to build online visibility fast to support her new online programme launch.
+41.4% increase in organic search clicks since the new site launched
position
monthly searches
more visible
THE COMPANY
When a family-run blinds and shutters business came to Engaging Content with a tired Weebly site, a failed branding attempt behind them, and big ambitions ahead — including potential franchising — the brief was clear: modernise, protect what's working, and set the stage for growth.
The redesign and rebuild was delivered on WordPress using the Divi theme and Rank Math SEO, with painstaking attention to retaining the domain's existing search authority during the migration away from Weebly so that none of the existing rankings would be affected.
THE challenge
NewBlinds Cheltenham, a family business with over 20 years of experience, was originally founded in window glazing before transitioning to premium window dressings, specialising in automated blinds and shutters. When they approached Engaging Content, Emma and Aiden had recently taken on the business from family and knew the site needed updating. But lack of time and technical SEO knowledge to tackle it themselves wasn't an option.
A previous attempt at rebranding had ended badly when the person handling it disappeared mid-project. The business was growing on the strength of word of mouth and an impressive bank of Google reviews — over 200 five-star ratings — but the website wasn't doing that reputation justice. Their ambitions were clear: gradual, sustainable growth, with the potential to run different divisions or even franchise the model. They needed a website that could support that next phase, not hold it back.
THE RESULTS
Apart from a fresh, modern website design and taking time to input high quality product photography, the SEO was preserved to protect the site's authority. This ensured that enquiries continued and improved when the new site launched.
We took Dawn through our Foundation → Creation → Promotion process, focusing on strategic content that would attract her ideal post-menopausal audience.
What we delivered: Brand refresh, content strategy, keyword research, blog training, and ongoing SEO optimisation.
MORE RESULTS
- "Four new Google enquiries in the first month, each worth approximately £250 per patient over 3-4 treatments.
- "Mood food": moved from position 96 → position 11 (94.79% more visible)
- Beat NHS and more authoritative competitor clinics in rankings
- Now appears in Google's 3 Map Pack
- Website clicks: Up 41.4% from the old website.
- Free organic visitors: 71% of organic sessions from engaged prospects.
- Ready to buy customers: Organic enquiries directly into their inbox from local customers wanting a home visit and quotes.
- Website clicks: Up 41.4% from the old website.
- Free organic visitors: 71% of organic sessions from engaged prospects.
- Ready to buy customers: Organic enquiries directly into their inbox from local customers wanting a home visit and quotes.
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“They understood our business and delivered a site that works brilliantly for our customers...
"We recently worked with Natalie and Engaging Content to completely revamp our website and couldn't be happier with the result. Natalie and her team were professional, creative, and easy to work with throughout. They really understood our business and delivered a website that looks great and works brilliantly for our customers. We've had fantastic feedback and wouldn't hesitate to recommend them.”
- Emma & Aiden, New Blinds Cheltenham
