Background
content marketing + SEO that delivers results
ChiChi Fit is a dance fitness brand that’s gained measurable traction through content marketing. By focusing on SEO, optimised content, and user-focused web pages, the brand has seen a significant increase in visibility, traffic, and engagement.
Google position 1 for national keyword in 2 weeks – bringing steady traffic from 1,900+ monthly searches
TITLE:
Dance fitness brand
NICHE / INDUSTRY:
Dance classes and dance instructors
Approach
Danella from Chi-Chi Fit; musical theatre dance fitness, was looking to raise brand awareness nationally. As the website is their shop window for both local dance classes and attracting national interest in dance instructors training up in their brand, she wanted to ensure the website was doing all it could.
What we did:
- Conducted competitor and keyword research for the menopause / postmenopause niche
- Trained Dawn on strategic blog writing
- Optimised website foundation for local and national SEO
- Created a content plan targeting specific pain points
- Monitored and adjusted rankings monthly
Challenges
- Zero Google visibility despite 30 years in business
- Complete business model shift from clinic to online
- Compete against NHS and established competitors
- Learn SEO while running a busy practice
- Monitored and adjusted rankings monthly
position
monthly searches
more visible
- "Mood food": moved from position 96 → position 11 (94.79% more visible)
- Beat NHS and more authoritative competitor clinics in rankings
- Now appears in Google's 3 Map Pack
The results
National keyword success:
Local SEO wins:
👉 Home page growth:
Home page clicks up 36% and nearly 50% uplift in engagement through increased click through rate of 48.35%.
All thanks to better content aligned with what user’s are actually searching for.
👉 From zero visibility to an active traffic source:
A brand-new page “Find a fitness class near you” generating over 8,000 views + 200+ visits in its first quarter.
Not only is this new page highly visible but it’s also driving the right traffic.
👉 Strong visibility lift for a personal brand:
A brand-new page “our story” seen over 6,000 times and actively bringing in traffic.
Strategic content that is helping improve Chi-Chi Fit’s brand awareness with trust-building pages.
📈 Clicks: +18.67%
More clicks and clicked more often! This is related to better content and improved targeting.
🚀 CTR (Click-Through Rate): +44.77%
More click-throughs due to higher quality traffic and more relevance.
🏆 Average Position: Improved by 2 positions
You’ve moved up the Google ranks, getting closer to that prime, top-shelf position.
Local SEO wins:
Business impact
Four new Google enquiries in the first month, each worth approximately £250 per patient over 3-4 treatments.
What Danella said
“I'm getting people through google book in with me…
"I've been an osteopath for 30 years and have never had any direct enquiries from Google through my website. It was all word of mouth. Now I'm getting people that haven't been recommended; they've come through Google and seen my website and booked in with me. Thank you so much Natalie, you support us brilliantly and always build our confidence as we go through the learning process of SEO."
- Dawn Rowland, New Dawn Health
What this means for you
🎯 Why It Matters
This case study shows that consistent, strategic content creation and optimisation can significantly increase traffic, visibility, and user engagement—even in a competitive niche.
Want results like this? Let’s talk ⤵
