Establish the right foundations before you invest in marketing
Website foundation audit
A thorough assessment for a robust brand and website that succeeds
Before you spend time or money on a rebrand or designing and creating assets for your business and website, you need to lay the right foundations. Whether you are a start-up or an established business, this is the only starting point for launching or realigning for success.
Our process
#1 Workshop + discovery
Your website should work as hard as you…
DISCOVERY: We will ask numerous questions to gain a deep understanding of your business. We will examine the problem you solve and identify your competitors.
WHY? To get clear on your position so that we can craft messaging to make you stand out.
DELIVERABLE: Content ideas, core and key messages in one document. A better idea of your ideal clients.
#2 Audit + research
Content that works while you sleep…
RESEARCH: With a clearer understanding of your business and landscape, we will conduct further research to identify gaps and opportunities ahead, comparing them to others in your industry.
WHY? To assess the situation before being able to recommend solutions. To have something to benchmark and measure against in the future.
DELIVERABLES:
Brand Messaging + Positioning Blueprint
The correct foundations to inform your brand identity, brand voice and content so that you stand out online.
DELIVERABLE #2:
Website Technical Audit Report
Technical and SEO results to make your website perform effectively so that you are more visible everywhere.
Results + collaboration
Don’t be your town’s best-kept secret…
PLAN OF ACTION: Based on the audit, research, and findings in the report, a meeting to discuss the results and solutions proposed and agree on the route forward.
WHY: To ensure the results are understood by you and your team. And to agree on what needs to be prioritised and by whom.
DELIVERABLE: A Zoom meeting to explain the report and discuss next step priorities.
More information
Who this is for
- Your website looks professional, but it doesn’t generate enquiries.
- You’ve invested in SEO before, but don’t understand what was actually done.
- Potential clients can’t find you when searching for a solution to their problem.
- You’re launching a new website and want to ensure a proper technical foundation.
- You’re unsure about terms like “schema” or “indexing”, but know technical SEO matters, especially now in the AI era.
What you get
The reports
We cover:
Brand messaging + positioning
Website technical audit
The problem you solve with the solutions you offer
- Target audience (and niche)
- Objection handling
- Points of difference
- Your process
- Core messaging and positioning
- Specific messaging for different audience types
- Keywords and content strategy roadmap with topic suggestions based on search data.
- How to translate the findings across all your touchpoints (website, socials, brand identity etc).
Strategic analysis
- Current website performance assessment with specific metrics.
- Competitor positioning analysis revealing where gaps exist.
- Keyword opportunity mapping for your home page and core services.
Technical findings
- Website usability and navigation assessment.
- SEO technical audit with prioritised fixes.
- Conversion path analysis identifying drop-off points.
- Mobile and speed performance evaluation.
The roadmap
Actionable recommendations
- Prioritised action plan with specific next steps.
- Website structure recommendations to improve the user journey.
- Lead generation optimisation opportunities.
Implementation guide
- Step-by-step execution priorities (Phase 1, 2, 3).
- Resource requirements for each recommendation.
- Timeline estimates for implementation.
- Success metrics to track progress.
Summary of what’s included
In-depth discovery and diagnostic session.
Comprehensive Blueprint, Audit Report + roadmap, with prioritised fixes
45-minute results review to explain findings + discuss next steps.
Case studies
Keyword performance compounding over 8 months
One blog post, 3 years of results: 330% traffic increase after a strategic rewrite
Local SEO in action: Organic enquiries from parents searching for sleep support
Trusted by local and national businesses, including:
“I viewed so many websites in my quest to find the right person/company to develop our brand identity and website and it was Engaging Content’s website that resonated the most with me. After an initial phone call with Natalie I knew I was in good hands. She and her team are brilliant, absolute experts in this field and so lovely to work with. I would highly recommend them.”
DANELLA, CHI CHI FIT
“Natalie has helped me over five years. She is supportive, and explains things in an easy to understand way. I couldn’t be without her.”
DAWN ROWLAND, NEW DAWN HEALTH
“My journey wasn’t easy. My domains were locked by my previous web designer. With Natalie’s help we managed to migrate one site & Rob rebuilt another, quickly & efficiently.”
MARTIN DAUBNEY, INSPIRE COACHING
Website foundation audit
The investment (March 2026)
From £2,000