MARKETING COACHING

SEO Content Writing Service

As a therapist, coach, consultant or service provider solopreneur, do you wish your website could do more for you behind the scenes?

Do you yearn for a simple, yet effective, marketing strategy gets you more clients? Of course you do!

Marketing coaching is a way of accessing support from a seasoned professional who empathises with the challenges of running a business and who provides affordable, streamlined and accessible products and services.

 

Let’s chat: 07780 992695 natalie@engaging-content.com

Content Marketing Consultant Natalie Alsop

marketing coaching with natalie

“HAVING RUN A BUSINESS FOR 20 YEARS, AND MAKING ALL THE MISTAKES, HERE IS WHAT I AM CERTAIN OF; YOU NEED TO INVEST IN YOUR BUSINESS WITH THE RIGHT PROFESSIONAL HELP”.

– Natalie Alsop, content marketing + seo coach and trainer

 

i enable YOU TO WORK SMARTER WITH YOUR MARKETING

Having a website setup and go live is only the first step. It’s about ensuring your site is visible on search and attracting the right prospects. Finally, those prospects need guiding to the next step in their journey with you.

Also working alone in a business is lonely. Getting to the next stage, without external investment, is a slog and figuring out what will work for your unique business is a minefield.

If you can relate and it feels elusive, let me reassure you; I make this easy.

I help you to find the gaps and hidden pieces, to put your SEO and website jigsaw together, simply. Marketing coaching and training is my way of providing value in an affordable, accessible and streamlined way.

SOME NEXT STEPS…

I’m delighted you have found me and you are welcome to book a call with me. If you are not ready for that yet, then here are some next steps for you…

GET AN SEO SCORE

Have a website, unsure if it is visible on search engines? Let’s find out…

SIMPLY VISIBLE

Join my FREE community and get invited to my online events to see me in action…

NO WEBSITE YET?

Young business? Don’t rush into investing in a website yet. Do these 13 things first…

DISCOVERY CALL

I’m ready to chat to an expert about my business challenges + desires for the forthcoming year.

where are you in your marketing journey?

DON'T HAVE A website (yet)

13 things to do before you invest in a website.

13 THINGS TO DO BEFORE INVESTING IN A WEBSITE

ALREADY HAVE a website

Discover how your website is performing.

Jess was invisible online

how to GET MORE WEBSITE TRAFFIC + LEADS

Your website should be:

  • The ultimate destination for your ideal customer to help them get to know you more.
  • A tool that helps to pre-qualify who you work with to speed up the sales process.
  • A vault of knowledge which will save time by answering the identical questions you often get asked.
  • Using metrics to accurately track where your marketing efforts are paying off.

range of service business clients:

  • Email marketing strategist
  • Book coach
  • Civil Celebrant
  • Sleep Consultant
  • Osteopath and Nutritional Therapist
  • Hypnotherapist
  • Trade businesses
  • Silversmith
  • Burnout Coach

"I'M RANKING ON POSITION 1 OF GOOGLE FOR MY CHOSEN KEYWORD...

Helen London – Silversmith

"NEW LOCAL ENQUIRIES WITHIN A MONTH...

James Price – ProGlos Decorating

"MORE CONVERSIONS FROM OUR LANDING PAGES...

Chris Williams, Tiggo Care

"NOW RANKING + WITH 3X MORE IMPRESSIONS...

Charlotte Rooney, Anti-Burnout Coach

marketing coaching, mentoring and training SERVICES + digital products

supporting solopreneurs with streamlined, affordable solutions

NAIL YOUR MESSAGING

Content marketing services to deliver your message and attract the search engines.

GOOGLE BUSINESS PROFILE service

Improve your local visibility and claim your FREE profile, or optimise your existing one.

BUSINESS BLOGGING TRAINING

Business blogging training; learn how to blog effectively and drive more free traffic to your website!

Truth Bomb

Addressing the elephant in the room…

How to set a small business marketing budget in 2024

If you are a small business or startup, this blog addresses the importance of allocating a marketing budget in 2024 to help maximise on your visibility and build your brand. Read more >

Complimentary Call with a Seasoned Marketing Professional

Take advantage of my complimentary Discovery Call where you can share your challenges and I can signpost you on the best solutions for your stage of business.

Improve your search engine rankings with SEO copywriting from engaging content

Cheltenham's leading SEO Copywriting agency

Powerful copy creation in all formats to increase your ranking opportunities.

expert seo copywriters

Experts in search engine optimisation and content marketing to help you to stand out online and convert more leads.

Benchmarking + measuring

Intuitive tools and powerful reporting to keep your stakeholders happy.

AREAS I SUPPORT ON

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LOCAL SEARCH + GOOGLE BUSINESS PROFILE

If you want to increase your web presence, demonstrate your authority, build trust and customer relationships, then you need to publish regular blogs to engage and educate customers, promote your brands, and generate more leads.
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STRATEGY + MESSAGING

What do Netflix, PayPal, and MailChimp all have in common? They all have awesome landing pages. A landing page, or a lead-capture page, is a cost-effective method for providing targeted messaging, increasing conversion rates, and enhancing the user experience.
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CONTENT CREATION + BLOGGING

Your About page differentiates you from your competitors, establishes your expertise, and helps build a personal connection with your audience. And when your about pages include carefully researched keywords, it can improve online visibility and enhance organic traffic.
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FUNNELS, TECH SET UP + WEBSITE RESCUE

Every good journey starts with clear navigation. That’s where your home page comes in (proves invaluable?) It’s your way to steer your visitors where you want them to go, conveys your brand identity, and by adding in relevant keywords, meta tags, and high-quality content, it can boost your website ranking significantly, A well-designed and written home page also builds trust and credibility.
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ORGANIC (FREE) SEARCH

Use case studies to educate and inform your customers, give your brand all-important social proof, and demonstrate your problem solving abilities. Use case studies as an essential part of the sales process by illustrating the value and effectiveness of your products/services.

our process to creating content that appeals to Google, stands out from the competition and engages your audience

Once again change is afoot with the SEO landscape and generative AI provides new challenges.

Yet the principles of SEO remain the same; it’s about knowing your audience and answering their questions to meet them where they are at.

Our approach is holistic and whilst we put a lot of emphasis on organic (free) traffic, we also maximise on other parts of the marketing mix to achieve your goals.

Ultimately, it is about writing the best content that is relevant and relatable to your ideal client and impresses Google.

  • BENCHMARK + RESEARCH
    First we seek to understand how your website is currently performing with a detailed website audit to benchmark the results. Next we undertake extensive research into your competitors, keywords and content to find the gaps and opportunities to maximise.
  • COLLABORATE + CREATE
    With a loose plan we will discuss and agree a clear content strategy and goals. You are the expert at what you do. We need your input to ensure that our efforts are maximised. Collaboration is a large part of what we do and regular initial sessions are needed to cement our understanding and execute the strategy effectively.
  • MEASURE + REPORT
    With powerful, intuitive tools, we will report via a central dashboard and ensure that we are achieving the goals agreed. 

THE TWO STAKEHOLDERS

SEO is about ensuring that Google understands your content, services and how you can help your prospect. Optimising pages is just one part of the equation. Ultimately it is about having the right foundations in place.

We know what Google is looking for to give the right signals. But Google doesn’t pay the bills!

We also need to ensure that your audience is at the heart of what you communicate. Having two key stakeholders makes things more complex. But working with experts takes the guessing out of it.

 

digital and content marketing services

set up

SEO Foundations

What is your business plan, who is your ideal customer, what problem do you solve for them and why you are different from your competitors. These are all the things we flesh out at the start of working together.

set up

SEO research

To win at SEO and achieve rankings that are high on Google means having a plan. We start with keyword and competitor research to figure out the gaps in your website and create a plan of action.

set up

Technical SEO

‘Isn’t all SEO technical?’ I hear you cry. Well yes and no. This relates to any technical issues going on under the hood of your site and these need fixing otherwise they will impact your rankings.

set up

local seo

Fine tuning your local SEO will help impact your rankings, visibility and performance. Don’t miss out on ideal customers who are right on your doorstep.

set up

engaging content

Knowing how to create the right content going forward is key. Google rewards active websites and given that SEO is dynamic you can’t afford to rest on your laurels.

set up

all-in-one SEO tool

A combined tool that speeds up the process of understanding metrics and rankings. This fab dashboard brings in the core tools plus more features at an affordable price.

BOOK A COMPLIMENTARY MARKETING COACHING CALL

Let’s chat during a complimentary consultation to discuss how our SEO copywriting services can improve your business and website. Fill out our short form to tell us about your project, and we’ll get back to you to discuss how we can help.

frequently asked questions

How much does a SEO copywriter cost?
In the UK, the cost of an SEO copywriter typically ranges from £20 to £150 per hour, depending on their experience and expertise. Project-based pricing can vary, with shorter content starting around £50 and more extensive work, like website copy, ranging from £800 to £5,000+. Costs may vary, so it’s best to get a quote based on your specific needs.

In the UK, the cost of hiring an SEO copywriter can also vary widely based on experience, expertise, and the scope of the project. Here’s a general overview:

Freelancers:

  • Entry-level SEO copywriters: £0.05 to £0.10 per word or £20 to £40 per hour.
  • Mid-level SEO copywriters: £0.10 to £0.25 per word or £40 to £75 per hour.
  • Experienced/Expert SEO copywriters: £0.25 to £0.50+ per word or £75 to £150+ per hour.

Agencies:

  • Small to mid-sized agencies: £60 to £100 per hour or a flat rate starting around £300 to £1,000 for smaller projects.
  • Large or specialized agencies: £100 to £200+ per hour or project rates starting at £1,000 to £3,000+.

Project-Based Pricing:

  • Short blog post (500 words): £50 to £200+
    Long-form content (1,500+ words): £150 to £1,000+
  • Website copy (5-10 pages): £800 to £5,000+

Retainer Agreements:

  • Some SEO copywriters or agencies in the UK offer retainer agreements, where clients pay a fixed monthly fee for a set amount of work. This can range from £400 to £3,000+ per month, depending on the work’s scope.
  • These are general estimates, and the actual costs may vary depending on the specific needs of your project and the expertise of the copywriter. It’s a good idea to discuss your project details with potential copywriters to get an accurate quote.
What are SEO copywriting services?
SEO copywriting services involve creating high-quality, keyword-optimized content that is designed to rank well in search engines while engaging and informing readers. These services typically include crafting website copy, blog posts, product descriptions, and other written content that aligns with SEO best practices. The goal is to improve a website’s visibility in search results, attract more organic traffic, and convert visitors into customers by providing relevant, persuasive, and informative content that resonates with the target audience.
Does a copywriter do SEO?
No, not all copywriters do SEO. Some specialize solely in creative or persuasive writing without focusing on search engine optimization. However, many copywriters offer SEO services, combining their writing skills with knowledge of SEO techniques to create content that ranks well in search engines. It’s important to confirm whether a copywriter has SEO expertise if that is a priority for your project.

Yes, many copywriters do SEO as part of their services. This means they create content that not only engages readers but also includes strategically placed keywords and follows SEO best practices to help the content rank higher in search engine results, driving more organic traffic to the website.