Background
Supporting Naomi to uplevel her website content, reach a niche audience + get organic, local enquiries.
Google position 1 for national keyword in 2 weeks – bringing steady traffic from 1,900+ monthly searches
Websites for sleep consultants
Approach
Naomi runs Catching Little Dreams, helping knackered parents get their kids sleeping.
She had a lovely brand and a website that looked good. But nobody could find her on Google. Parents searching for sleep help in her area were finding everyone except her.
What we did:
- Conducted local keyword research for sleep consultancy
- Rebuilt website with proper SEO structure
- Set up and optimised Google Business Profile
- Created location-focused content targeting local parents
- Provided ongoing tech and SEO support + mentoring
Challenges
- Zero Google visibility despite 30 years in business
- Complete business model shift from clinic to online
- Compete against NHS and established competitors
- Learn SEO while running a busy practice
- Monitored and adjusted rankings monthly
position
monthly searches
more visible
- Because of working with me, applying my training and taking action, Naomi now gets organic enquiries directly into her inbox from local parents needing help.
- "THE whole REASON I STARTED THIS IN THE FIRST PLACE, IS SO I DIDN'T HAVE TO HUSTLE ALL THE TIME..."
- Now appears in Google's 3 Map Pack
The results
National keyword success:
Position #1 for "sleep consultant Gloucestershire"
120+ monthly searches
Position #2 for "baby sleep consultant near me"
90+ monthly searches
Now appears in Google's 3 Map Pack for local sleep consultant searches
National keyword success:
Local SEO wins:
Business impact
“Enquiries on auto-pilot even when not working
My client, Naomi, is the perfect example of how effective SEO and blogging are for your ongoing marketing.
A Godsend when Naomi got so busy that her social media and email marketing suffered.
Because of working within Simply Visible Academy for over a year, Naomi took the right action, and now gets organic enquiries from local parents who need her help.
Don’t take my word for it. Hear it straight from Naomi’s mouth when you watch the short video.
What Naomi said
"I'm getting people come through Google and book in with me…
"The whole reason I started this in the first place is so I didn't have to hustle all the time. I'm getting people come through Google and book in with me. Even when I got so busy that my social media and email marketing suffered, the enquiries kept coming."
– Naomi Hilliard, Catching Little Dreams
What this means for you
Social alone media is exhausting. Naomi's success shows what happens when you build a proper foundation instead – your website works even when you don't.
Parents find her at their most desperate moment, and she's right there in the search results.
If you're tired of the hustle and want enquiries from people actually searching for what you do, book a call.
