keyword research services

done for you keyword research services

Effective SEO starts with identifying and selecting the best keywords to magnetically attract the right prospect. When they land on your website they are engaged with content that talks directly to them which reassures them they are in the right place. They are signposted to the next step effortlessly and quickly.

Let us help you to lay the correct foundations for a sustainable website that brings you enquiries on auto-pilot.

Let’s chat: 07780 992695 natalie@engaging-content.com

Content Marketing Consultant Natalie Alsop

“Your website is a core business asset, or it should be… and when it it set up correctly it can bring you enquiries on auto-pilot. Given that your ideal client has a problem you can solve, our job is to bring you together using organic (free) traffic to your website.”.

– Natalie Alsop, Head of Content & SEO

 

At Engaging Content we produce engaging, highly targeted SEO content for service providers. Our mission is to take your content from flat, thin, and uninspiring to engaging, dynamic, and impactful so that it delivers your marketing goals.

Improve your search engine rankings with SEO copywriting from engaging content

Cheltenham's leading SEO Copywriting agency

Powerful copy creation in all formats to increase your ranking opportunities.

expert seo copywriters

Experts in search engine optimisation and content marketing to help you to stand out online and convert more leads.

Benchmarking + measuring

Intuitive tools and powerful reporting to keep your stakeholders happy.

Types of keyword research services WE UNDERTAKE

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STRATEGY

If you want to increase your web presence, demonstrate your authority, build trust and customer relationships, then you need to publish regular blogs to engage and educate customers, promote your brands, and generate more leads.
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COMPETITOR RESEARCH

What do Netflix, PayPal, and MailChimp all have in common? They all have awesome landing pages. A landing page, or a lead-capture page, is a cost-effective method for providing targeted messaging, increasing conversion rates, and enhancing the user experience.
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KEYWORD RESEARCH

Your About page differentiates you from your competitors, establishes your expertise, and helps build a personal connection with your audience. And when your about pages include carefully researched keywords, it can improve online visibility and enhance organic traffic.
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keyword mapping + tracking

Every good journey starts with clear navigation. That’s where your home page comes in (proves invaluable?) It’s your way to steer your visitors where you want them to go, conveys your brand identity, and by adding in relevant keywords, meta tags, and high-quality content, it can boost your website ranking significantly, A well-designed and written home page also builds trust and credibility.
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unique keyword research + all-in-one seo tool

Use case studies to educate and inform your customers, give your brand all-important social proof, and demonstrate your problem solving abilities. Use case studies as an essential part of the sales process by illustrating the value and effectiveness of your products/services.

our process to creating content that appeals to Google, stands out from the competition and engages your audience

Once again change is afoot with the SEO landscape and generative AI provides new challenges.

Yet the principles of SEO remain the same; it’s about knowing your audience and answering their questions to meet them where they are at.

Our approach is holistic and whilst we put a lot of emphasis on organic (free) traffic, we also maximise on other parts of the marketing mix to achieve your goals.

Ultimately, it is about writing the best content that is relevant and relatable to your ideal client and impresses Google.

Future-proof your business with a sustainable website asset full of evergreen content that keeps on delivering time and again…

set up

BENCHMARK + RESEARCH

First we seek to understand how your website is currently performing with a detailed website audit to benchmark the results. Next we undertake extensive research into your competitors, keywords and content to find the gaps and opportunities to maximise.

set up

collaborate + create

With a loose plan we will discuss and agree a clear content strategy and goals. You are the expert at what you do. We need your input to ensure that our efforts are maximised. Collaboration is a large part of what we do and regular initial sessions are needed to cement our understanding and execute the strategy effectively.

set up

measure + report

Measuring important KPI’s are crucial to achieving your goals. We make this easy using powerful, intuitive tools, working from a central dashboard. We won’t be sending useless reports to tick boxes. Rather we will talk you through the results and together made decisions on what is next.

Bundles of support

🔥 IGNITE

SEO STARTER BUNDLE

If you are looking to start your SEO journey with a compact bundle of keywords, a simple content plan with the right pages to focus on creating, and mapped out pages, this is for you.

🍋 refresh

SEO refresh BUNDLE

Been a while and you need to inject a bit of fresh content to your website. Perhaps you have been testing some things and are now reading for the next step. Get a refresh, top up, bundle here.

📈 GROW

SEO GROWTH BUNDLE

If you are getting some traction with your SEO and have started to benefit from keyword rankings and more traffic to your website, then continue with our SEO growth bundle.

THE DELIVERABLES

  • Competitor research, keyword research and selection for key pages and blogs.
  • Website structure and content plan of further pages to create.
  • An outline of each page / blog which will include the meta title, description and keyword to add to your page, all the page headings and subheadings plus the FAQs to include.

WHY BUNDLES?

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No tie-in

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precise keywords

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A clear, tailored plan of action

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no second guessing

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a team to guide you

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AFFORDABLE AND STREAMLINED

HOW IT WORKS

  • Depending on your bundle will depend on the quantity we create.
  • We personalise your bundle according to your requirements.
  • Place your order and get booked into our diary.
  • Complete a questionnaire to give us some direction.
  • Receive your keyword and content plan in 7-10 days.
  • Write your content and optimise the pages according to our guidance.

BEING RELIANT ON REFERRALS

Relying on referrals and networking as THE way to build and grow your business is risky. Industries change, referrals can dry up and without an active marketing plan in place you may suddenly find you are scrambling for work.

Build a sustainable business with multiple income streams, working directly from your website asset. Being in business and marketing doesn’t need to be hard work. It is just about having the right team to support and guide you at the right time.

 

keyword research + search marketing services

set up

local seo

Fine tuning your local SEO will help impact your rankings, visibility and performance. Don’t miss out on ideal customers who are right on your doorstep.

set up

engaging content

Knowing how to create the right content going forward is key. Google rewards active websites and given that SEO is dynamic you can’t afford to rest on your laurels.

set up

all-in-one SEO tool

A combined tool that speeds up the process of understanding metrics and rankings. This fab dashboard brings in the core tools plus more features at an affordable price.

BOOK A COMPLIMENTARY KEYWORD RESEARCH CONSULTATION

Let’s chat during a complimentary consultation to discuss how our SEO copywriting services can improve your business and website. Fill out our short form to tell us about your project, and we’ll get back to you to discuss how we can help.

frequently asked questions

What are keyword research services?

In the UK, the cost of an SEO copywriter typically ranges from £20 to £150 per hour, depending on their experience and expertise. Project-based pricing can vary, with shorter content starting around £50 and more extensive work, like website copy, ranging from £800 to £5,000+. Costs may vary, so it’s best to get a quote based on your specific needs.

In the UK, the cost of hiring an SEO copywriter can also vary widely based on experience, expertise, and the scope of the project. Here’s a general overview:

Freelancers:

  • Entry-level SEO copywriters: £0.05 to £0.10 per word or £20 to £40 per hour.
  • Mid-level SEO copywriters: £0.10 to £0.25 per word or £40 to £75 per hour.
  • Experienced/Expert SEO copywriters: £0.25 to £0.50+ per word or £75 to £150+ per hour.

Agencies:

  • Small to mid-sized agencies: £60 to £100 per hour or a flat rate starting around £300 to £1,000 for smaller projects.
  • Large or specialized agencies: £100 to £200+ per hour or project rates starting at £1,000 to £3,000+.

Project-Based Pricing:

  • Short blog post (500 words): £50 to £200+
    Long-form content (1,500+ words): £150 to £1,000+
  • Website copy (5-10 pages): £800 to £5,000+

Retainer Agreements:

  • Some SEO copywriters or agencies in the UK offer retainer agreements, where clients pay a fixed monthly fee for a set amount of work. This can range from £400 to £3,000+ per month, depending on the work’s scope.
  • These are general estimates, and the actual costs may vary depending on the specific needs of your project and the expertise of the copywriter. It’s a good idea to discuss your project details with potential copywriters to get an accurate quote.
How much should I pay for keyword research?

SEO copywriting services involve creating high-quality, keyword-optimized content that is designed to rank well in search engines while engaging and informing readers. These services typically include crafting website copy, blog posts, product descriptions, and other written content that aligns with SEO best practices. The goal is to improve a website’s visibility in search results, attract more organic traffic, and convert visitors into customers by providing relevant, persuasive, and informative content that resonates with the target audience.