websites for coaches
CASE STUDY: THE COMPOUNDING POWER OF REFRESHING blog CONTENT
Evergreen content examples
TITLE:
Widow Coach
NICHE / INDUSTRY:
Coaching grieving widows
BLOG POST:
Living with grief: 10 ways to get through the second year slump
the STORY
In this case study, I share evergreen content examples. Karen Sutton wrote a blog about the second year of being a widow. In this particular post she shared how she was told that the first year of widowhood was the hardest. But her experience said otherwise and so she shared this in an insightful blog. Little did she know that this blog hit the spot and would become one of her most popular pieces of content.
working with karen
Back in 2019 I worked with Karen to set up her brand identity and website. This involved brand strategy, keyword and competitor research, website content and blogs.
key wins + transformations
At a glance results of a single blog post:
👉 First publication (year 1):
In the first year (March 2022 – March 2023), the blog performed modestly, attracting 953 sessions, of which 882 were from organic (free) search. However, after a strategic rewrite, the results were transformative…
👉 After the rewrite (year 2):
In the second year (March 2023 – March 2024):
✅ 330% uplift in sessions (4,102 individual sessions)
✅ 303% increase in organic sessions (3,559 from free search).
✅ Engagement remained strong with an average time on page of 2-minutes.
👉 Year 3 (current year):
Currently (March 2024 – March 2025) the post has driven 2,988 sessions (2,727 of which are from free organic searches where the visitors discovered Karen’s website for the first time).
🏆 What this means:
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This blog is a perfect compounding content example — after the rewrite, it didn’t just spike, it sustained.
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90% of all traffic to this post is organic proving that the topic ranks well and is attracting the right audience.The organic traffic dominance also shows it is hitting the right search intent and keywords.
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The current gentle decline suggests it’s ripe for another refresh to maintain or even regain peak performance.
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Across the three years, engagement has stayed strong showing that users are reading the content (not just landing and leaving). The engagement time and high % of organic users mean the content is both visible and valuable to the target audience.
CAPTION: Three year performance of a single blog post [CLICK IMAGE TO EXPAND]
the lesson
📈 CONTENT IS NEVER TRULY “DONE”
Evergreen content examples like this, demonstrates that while evergreen content can continue working for years, it benefits from occasional refreshes to maintain its relevance and search visibility — and this post is a prime candidate for its next rewrite. With a second rewrite, this post will continue to compound and serve the audience for more years, without the client having to craft a new piece of content.
Want results like this? Let’s talk ⤵
Want to get results like KAREN SUTTON?
Book in a FREE, complimentary call with Natalie today and become our next success story for evergreen content examples. We specialise in SEO + content for service businesses.
