GENERATE ENQUIRIES FROM YOUR WEBSITE
Enabling service-business website owners to power up their website and make it their core marketing channel full of evergreen content that works hard behind the scenes. I help them to become visible, be memorable with an engaging, high-converting experience.
⚡️GET Google Page 1 POSITIONS
⚡️ Be more visible ON SEARCH ENGINES
⚡️RECEIVE website ENQUIRIES consistently
CAN YOU RELATE?
Unknown
Your ideal customer isn’t searching for your ‘service’, because they don’t know it exists.
Invisible
Being more visible online means working on your website but you don’t know where to start or what to fix.
Too technical
SEO is complex and you have previously dabbled with the tools but are still flummoxed.
Winging it
You create content in the dark, not knowing if it is being indexed by Google, let alone read by your ideal customer.
How would it feel to…
GET PRE-QUALIFIED ENQUIRIES
Get more traffic to your website from your ideal customer where they take the next step in their journey with you.
RELY LESS ON SOCIAL MEDIA
Move your lead generation away from social media so that your time is better spent on more reliable lead-generating activities.
GROW an EMAIL LIST full of your IDEAL CUSTOMERs
Grow your email list with pre-qualified leads and a valuable business ‘asset’ rather than social media ‘followers’.
GET AHEAD OF THE COMPETITION
Rank your website for keywords that your customers are using. Discover more competitors and the content they create that impresses Google. Use this intelligence to create content to rank above your competitors.
CREATE THE RIGHT CONTENT INFORMED BY DATA
Craft your blog content around what people are actually searching for, rather than guessing what to write about. Create offers around your ideal customer needs and requirements informed by data.
KEEP SEO IN-HOUSE + INVEST BACK INTO YOUR BUSINESS
Discover the link between your content marketing efforts and getting more traffic and enquiries from the right customers (and get excited as your knowledge and sales grow). Once organic SEO is working, then you can scale using Google Ads because you have proof the process works.
INTRODUCING
6-month programme for service-BASED business website owners
UNIQUE METHOD TO GENERATE WEBSITE ENQUIRIES
You will discover the steps needed to set up your website for success. This is the unique method I have used with my 1:1 clients. And now I am offering it in a group environment to be cost-effective.
6 month PROGRAMME FEATURES
1:1 strategy session
Kick start your journey with the right keywords and quick wins in our 1:1 strategy session.
SELF-PACE TRAININGS
Trainings and resources to work through at your pace. Refer back at any time and benefit from lifetime updates.
2 WEEKLY DROP-INS
Three weekly drop-ins to, receive support as well as personalise the learnings to keep your website moving forward.
ALL-IN-ONE SEO PLATFORM
Your own SEO platform and dashboard to simplify the core SEO tools. Do research and quickly measure the results.
COLLABORATION + ACCOUNTABILITY
Receive feedback and support at every stage to keep you on track and consistent. An opportunity to share your wins and collaborate.
A COMMUNITY
Benefit from the power of community – join other similar website owners in a private online community to brainstorm, grow and cheer each other on.
AFFORDABLE
An affordable way to work with an SEO specialist with 20 years of digital marketing experience who guides and champions you all the way.
FAST TRACK OPTION
More tailored support from when you upgrade to a VIP. A 1:1 monthly strategy session to fast-track your success and personalise the results.
SET UP IN 3 SIMPLE STEPS
Personalised tech ONBOARDING
Get direction with a strategy session to get your keywords finalised and any quick wins that will boost your website.
Deliverable – strategy document with guidance on next steps.
SEO platform SETUP
Initial setup of the SEO platform, to include your current pages, keywords, competitors, and report structure. Also to interlink Google Search Console, Google Analytics and Google Business Profile tools together.
Deliverable – access to the SEO platform with your website and tools aligned.
VISIBiLITY QUICK WINS
Audit the website for quick wins and benchmark your website’s performance.
Deliverable – Report on the volume of organic traffic, where the traffic is coming from, and what content is being engaged with. Also, look at the keywords you are currently ranking for.
MORE HAPPY WEBSITE OWNERS
“MORE CONVERSIONS FROM OUR LANDING PAGES…”
“We’ve been working with Engaging Content for 4 months. I can’t believe how quickly the SEO changes took effect. We do Google Ads but with better-quality landing pages and more in-depth content, our conversions are better. We have increased sign-ups to our contact form and are now working on a lead magnet to grow our email list.
– Chris Williams – Tiggo Care (London)
“NEW LOCAL ENQUIRIES WITHIN A MONTH”
“After an in-depth website audit and a clearer idea of what needed to change on my website, Engaging Content undertook a major website overhaul. Within just one month we received 4 new enquiries from our ideal customers. Our main keyword moved up to page 1 and we are currently improving our local search. This stuff really works!
– James Price – ProGlos Decorating (Cheltenham)
HELLO, I’M NATALIE
A CONTENT MARKETING CONSULTANT + SEO / website TRAINER
Content is at the heart of any website and my passion lies in supporting service-based businesses to maximise their websites and learn the process for themselves.
I take you through on a journey to create consistent website enquiries from your ideal customer so that you can make sales whilst you sleep.
It is fair to say I am a tech nerd but I equally love the creative side of a website. And I live and breathe content marketing because it is so powerful and engaging.
You’ve wasted enough time, money and energy on your website. To turn it into the business asset it is destined to be means doing things differently. Yes SEO takes time, but it also stands the test of time. And the sooner you start the sooner you will see the results.
I know the exact steps you need to take to make your website go from static and lifeless, to vibrant and bringing in enquiries.
Natalie Alsop
YOUR JOURNEY IS ALREADY LAID OUT FOR YOU
THE JOURNEY TO CONSISTENT WEBSITE ENQUIRIES
At the end of this 6 month programme you will be able to:
Message + Content wins
✔️ Map out, write, optimise + publish a sales page.
✔️ Create messaging that is on point for your ideal customer
✔️ Create the right compelling content.
Research wins
✔️ Do keyword research + find the best keywords.
✔️ Do “voice of customer data research”.
✔️ Do competitor research + compare to your website.
Blog wins
✔️ Do topic + keyword research
✔️ Map out, write, optimise + publish a blog article.
✔️ Utilise Chat GPT to simplify and repurpose your blogs.
OFF-SITE SEO WINS
✔️ Be confident with Google Search Console + GA4.
✔️ Read and understand website metrics.
✔️ Manage local listings + Google Business Profile
Website wins
✔️ Run an audit + make changes to your website.
✔️ Create a new offer + sales page and test it.
✔️ Get the right backlinks.
THIS IS NOT A HARD SELL
This accelerator isn’t for everyone. Keep reading to find out if you should apply…
This is A GREAT FIT FOR YOU IF:
- You are a service business owner who knows their business can grow.
- You have a website and are willing to put the work in to improve it (or a member of your team).
- You have a proven offer that sells and you are ready to welcome more clients and scale.
- You want to increase ROI using data-driven methods.
- You want to use your website to generate enquiries, grow your email list and make sales.
DON'T APPLY if:
- You are a product-based business.
- You are too busy and not willing to prioritise putting the work in.
- You recently started your business and are not sure what or who you are selling to.
- You don’t have a website yet or if you do it is for personal use only.
- You are unable to access your website.
Sound like a good fit? Great, here are your next steps…
Sign up to secure your onboarding + strategy call, SEO tool + access to the community.
The SEO tool is priced at £99 per month and is included in the investment below:
YOUR INVESTMENT
£599
Per month for 6 months
I hope you make the decision today to take your website visibility seriously over the next 6-12 months.
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