CONTENT MARKETING TRAINING

SEO TRAINING COURSE

Content marketing training is a way for me to share my knowledge and teach individuals and teams how to create and distribute valuable, relevant, and consistent content. This will help attract and engage a specific audience so that they take profitable actions.

This training covers creating a content strategy, producing different types of content (like blog posts, videos, infographics, etc.), using SEO and social media to promote content, and measuring and analysing how successful the content marketing efforts are.

THE PROBLEM YOU SOLVE

Aligning your solution with the customer’s problem.

✅ The journey
✅ Ideal customer
✅ Nicheing

RESEARCH

Getting the groundworks ready for build.

✅ Keyword + competitor research
✅ Market research
✅ Topic research

content planning

Gathering, consolidating and getting your tools in place.

✅ Your why
✅ Repurposing
✅ Gathering social proof

WEBSITE PAGES

Building and creating – bringing it alive!

✅ Service page
✅ About page
✅ Home page

BLOG ARTICLE CREATION

Applying the finishing touches.

✅ Mapping out the blog
✅ Optimisation
✅ Publishing

tech seo + off-site promotion

Powering up your online visibility

✅ Backlinks
✅ Citations
✅ Online PR

SEO TOOLS

Applying the finishing touches.

✅ Measuring
✅ Tools
✅ Tactics

CONVERSION

Applying the finishing touches.

✅ Branding
✅ User experience
✅ Testing