websites for life coaches
content acceleration
Enabling a life and business coach to upgrade her marketing message, content and website visibility.
JOB TITLE:
Life + Business Coach for Women Professionals
NICHE / INDUSTRY:
Purposeful women who are experiencing change
the problem; a Debrief
Julia is an extremely talented and qualified coach who has many skills to support women professionals. Her passion lies in helping others get unstuck and moving forward when big life changes happen. Just like Julia who relocated from Germany to the UK and started again. As well as being a coach, Julia also has a lot of skills in design and marketing skills and wanted her website to align with all of these strengths.
As an entrepreneur, Julia recognised that she couldn’t do it all alone and needed professional support in creating keyword rich, website content that would attract her ideal client.
what we did during our 3-month content accelerator service
getting messaging on point for a passionate + highly qualified coach
✅ Strategy + brand messaging workshop
✅ Market research support
✅ Keyword, competitor research + content plan
✅ My team mapped out 16 pieces of online content for Julia to write + publish
✅ Optimising and ongoing support
✅ SEO tool to track success
THIS IS ONLY THE BEGINNING FOR JULIA, but check out these wins…
quick wins on SEARCH
At a glance:
- Organic search performance – 22.7% overall uplift in website performance on organic search.
- ‘Featured snippet’ status – Blog content achieving ‘featured snippet’ status at the top of Google search engine results page (SERPs). When Google features a snippet at the top of its search results, it is essentially saying, “This content provides the best, most direct answer to the searcher’s query.” In other words, Julia has aligned her content perfectly for the user’s query.
- Google position #4 for a national keyword – this is a win because it has beaten more ‘authoritative sites’, showing that Google trusts and understands Julia’s content.
CAPTION: Infographic of website performance results. [CLICK IMAGE TO EXPAND]
🎯 transformation
📈 Clicks: +37%
Like turning foot traffic into actual sales, more people are engaging with your site than ever before.
👀 Impressions: +24%
Your website is getting seen by a bigger audience, like upgrading your shopfront to a bustling high street.
🚀 CTR (Click-Through Rate): +11%
Your messaging is more compelling, drawing in nearly 1 in every 50 people who see it!
🏆 Average Position: Improved by 2 spots
You’ve moved up the Google ranks, getting closer to that prime, top-shelf position.
In just 3-months…
Since working together, Julia’s website has experienced an impressive 22.7% uplift in overall performance, turning more views into valuable clicks and boosting her visibility on Google! These early metrics showcase a strong + measurable improvement since we started working together just 3-months ago…
discovery call booked from a single outreach post
How julia got a quick conversion and what this means…
“she clicked & booked a discovery call…
“I posted an introduction in an FB group and didn’t want to be too salesy so shared a link to my home page. I got a quick sign up. In the pre-qualifying questions I asked where they heard about me. It was from my introduction post and in my website liked the words ‘transition’ and ‘breakthrough’. They clicked and booked a discovery call.”
– Julia
What this means
Traffic is one thing to a website. Conversion is another.
✅ Clear message / pre-qualified prospect
Julia’s messaging and content is on point. The user journey and action taken signals the content aligned with the prospects expectations.
✅ A hot lead
This conversion is a hot lead and gives Julia an opportunity to sell her services.
✅ A growing email list
It also means Julia is growing her email list; an important business asset.
Julia Seidel, Life + Business Coach
what’s next for julia?
The content accelerator is phase 1. Julia is still uploading and optimising the new pieces of content as part of our work. Going forward Julia will need to track her results. Ultimately it is about Julia creating more engaging, evergreen content for her website. Then she can claim even more search engine real estate and grow her brand awareness and her organic traffic.
Content Accelerator service is one way to work with me and my team. The other is inside Simply Visible Academy my website support, learning and community experience. This is the affordable way I can support multiple businesses with their websites and SEO. If you want support for websites for life coaches, please book in a FREE, 15-minute complimentary call below.
Want to get results like julia?
Book in a FREE, complimentary call with Natalie today. We specialise in websites for life coaches.
