Professional Website + Digital Marketing CONSULTANT PROVIDING Consulting Services

CONTENT MARKETING SERVICES TO LEVEL UP YOUR WEBSITE

Keyword-rich, engaging content is what truly powers your website!

I take the headache out of you figuring all of this out. As a content marketing consultant I work with service-based businesses who need direction on how to align their existing content and create the right content to achieve their goals.

Get SEO support and expert advice through my consultancy services.

Traffic is one thing. Conversion is another…

It is not just the right traffic coming to your site but also the right content and experience to help convert a prospect into a customer. I do this using the power of content marketing and SEO.

I’m passionate about taking your content and making it engaging and profitable within your website to work harder for you and to save you time.

Natalie Alsop mid photo shoot

CONTENT MARKETING CONSULTING SERVICE

Whilst content marketing consulting services aren’t for every small business, the ROI outweighs the investment and some. And working with a professional. ensure you reach your goals more quickly than doing it for yourself. Here are the steps I take to get your website bringing in leads and sales:

identifying your target audience

It all starts with the human element and aligning your solution with the customer’s problem.

✅ The problem you solve
✅ Ideal customer research and profiling
✅ Voice of customer data

RESEARCHing the competition

In-depth research will put you in a strong position. You can’t beat the competition if you don’t know who they are! 

✅ Keyword + competitor research
✅ Market research
✅ Topic research

content strategy creation

Gathering, consolidating and getting your content aligned and ready to create.

✅ Home page
✅ Service pages
✅ Blogs

seo optimisation

Ensuring the human side of your website talks to the robot side. Don’t under estimate the power of a well curated and optimised website.

✅ Metas
✅ Correct use of headings
✅ Writing for your ideal customer + including keywords

campaigns, promotion + measuring

Ensuring you can track and measure your efforts.

✅ SEO tools
✅ Campaigns to measure
✅ Trial and error

CONTENT CONSULTING CASE STUDIES

visible, engaging websites

From Anna ⬇️

yellow dot success

CLEARER OFFERS

Helping an email marketing strategist with a clearer offer and a content plan.

✅ Messaging + website rebuild
✅ Content consulting + strategy
✅ Blog planning + training
✅ Keyword + competitor research

Debrief – with Anna doing a complete rebrand, this affects the domain name as well. A new domain name means starting again in Google. So it will take time for the site to start indexing and ranking. But looks like the conversion side of things is working!

visible, engaging websites

TAKING EXPERTISE ONLINE

Helping an osteopath / nutritionist take her expertise from clinic to online.

✅ Brand refresh + copyediting
✅ Content consulting + strategy
✅ Blog planning + training
✅ Keyword + competitor research

Debrief – with Dawn completely changing her business model there was a lot to align. Getting blogs created and new landing pages to promote her offers. Dawn is currently creating her online programme launching later this year. Now Dawn needs to focus on building up her blog content and keeping an eye on rankings and positionings.

AND THE BEST PERFORMING CHANNEL GOES TO…

ORGANIC SEARCH ROI

Where to put your marketing efforts for the best return on investment? According to BrightEdge, organic search brought a whopping 53% of traffic to a website as opposed to less than 5% from social media. And it even out-performs paid traffic. This stats are significant and continue to prove that a SEO is a far more reliable way to get more traffic to your website.

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TRAFFIC TO A WEBSITE VIA ORGANIC SEARCH

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TRAFFIC TO A WEBSITE VIA PAID SEARCH

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TRAFFIC TO A WEBSITE VIA SOCIAL MEDIA

Content marketing agency Cheltenham

DIGITAL MARKETING CONSULTANT

Hello, I’m Natalie a Digital Marketing Consultant but more specifically a Content Marketing Consultant. I help service businesses improve their websites so that they can get more of the right customers to find them and take action.