coaches & consultants
an open letter from Natalie
- You know blogging is vital for SEO but you’re unsure how to find the right topics and keywords.
- With some professional direction, you believe you could write your own content if the blog was outlined for you.
- Working with an SEO partner for blog writing would keep things affordable and streamlined.
“We believe that your website is the tool but your content is the fuel. As SEO experts we know that writing keyword rich, converting copy doesn’t happen by chance. To appeal to search engines and the human, you need content that captures the attention of search engines and creates a connection with your audience”.
– Natalie Alsop, Head of Content & SEO
A collaborative process
With you as the specialist of your business, plus our years of website, SEO and content experience, we know the exact SEO outlines needed to set your blog up for success.SEO Blog Outline Service: Mapping Your Content Strategy for the Year
WE MAP IT, YOU WRITE IT
At Engaging Content, we know that consistently creating valuable, SEO-optimised blog posts can be a challenge. That’s why we’ve streamlined the process with our SEO Blog Outline Service. We map it, you write it – a simple, effective approach to building your blog content strategy.
HOW IT WORKS
#1 We Map Out Your Blog Strategy:
one-off 60 Mins
- We research your audience, competitors, and keywords to create a tailored, year-long blog strategy.
- You’ll receive 12 blog outlines, each packed with keyword-rich topics, actionable guidance, and SEO best practices to help you write with confidence.
- Our outlines are designed to give you clarity, structure, and a clear path forward, making it easier for you to stay on track with your content plan.
#2 You Write the Content:
MONTHLY
- With our mapped-out outlines, you can get to writing, knowing exactly what topics to cover, which keywords to target, and how to structure each post for SEO success.
- You’ll be writing high-quality, SEO-driven blogs that engage your audience and improve your website’s rankings.
#3 Ongoing Support with Web Tech Club:
Monthly (30 mins)
Writing content is just one piece of the puzzle. That’s why we offer ongoing support via Web Tech Club, our monthly membership that gives you access to expert guidance, troubleshooting, and updates to keep your SEO strategy strong. Get access to monthly group coaching sessions, troubleshooting help, and content reviews to ensure your blogs stay on track and continue to perform well.write confidently with seo blog outlines, provided monthly
IN-DEPTH SEO BLOG OUTLINEs
No more second guessing the topics to write about. Our blog outlines are comprehensive and in-depth with clear direction on overall word count, the primary keyword and secondary keyword variations to enhance flow. We would guide you on the headings to use, the HTML markup and the exact internal and external links.
a turnkey service
Competitor research, keyword research and a content plan is done for you at the start and then we will roll out the monthly blog outlines for you to create.
enhancements to make your blog engaging
Researching links, statistics to use, case studies, image/screenshots or tables is all included so that your blog is engaging, unique and relevant.
weekly support to understand the metrics [OPTIONAL]
Simply Visible Academy is my group programme and community where I support multiple service businesses as once with their websites and content. If you would like to get expert support and learn how to read the metrics, this is the best, most affordably way to do so.
Types of content we create
landing pages
What do Netflix, PayPal, and MailChimp all have in common? They all have awesome landing pages. A landing page, or a lead-capture page, is a cost-effective method for providing targeted messaging, increasing conversion rates, and enhancing the user experience.
About Pages
home page
Every good journey starts with clear navigation. That’s where your home page comes in. It’s your way to steer your visitors where you want them to go, conveys your brand identity, and by adding in relevant keywords, meta tags, and high-quality content, it can boost your website ranking significantly. A well-designed and written home page also builds trust and credibility.
Case Studies
Use case studies to educate and inform your customers, give your brand all-important social proof, and demonstrate your problem solving abilities. Use case studies as an essential part of the sales process by illustrating the value and effectiveness of your products/services.
YOU MIGHT BE WONDERING…
what if i get busy and can't write the blogs myself
That’s OK, we are here to help. Let us upgrade our support with our fully done for you blogging and SEO service where we take it all of your plate and provide revenue-focused SEO.
why don't you add the content to my website?
SEO is technical and needs expertise which comes at a cost. To keep this service streamlined and affordable repeatable tasks can be done by you. Alternatively, purchase some of our VA credits and one of my team will upload, optimise and publish your blog for you. Find out more.
how will I know this is working?
You will need to use some Google tools to keep an eye on traffic to your site and engagement with your content. But don’t worry, if you need help in deciphering this intel, come into my website support group and get weekly help on this and lots of other website related tasks.
ARE YOU IN THE RIGHT PLACE?
wrong fit
- You’d rather spend money on ads than invest in the long term results.
- You don’t believe content marketing works / SEO isn’t a priority.
- You don’t have any access to update your website (and can’t gain access).
- You only want to blog for personal use (and not business use).
- You’re happy to work with SEO’s that only meet with you every quarter.
- You don’t see the importance of a monthly meeting + sharing your wins.
right fit
- You know the value of blogging but you struggle to find the time to do it.
- Your current SEO’s aren’t prioritising blogging as an effective approach.
- You monthly reports include vanity metrics that are meaningless.
- You want to get monthly revenue-based SEO reports that show ROI.
- You’re ranking/not ranking on Google and need more free traffic.
- You’re unsure how to brief a copywriter to get the results you desire.