Engaging Content Brand Research Workshops

Help us get to know your brand and your customers

Brand RESEARCH workshops

What are brand research workshops?

Before any work can begin, we’ll hold two brand research workshops to learn about your company and your customers. We’ll run a brand workshop and a customer persona workshop with you to pull out all of the most important information about your brand and your audience.

Why do I need this?

This helps us to make sure any content we produce hits the mark every time. Running these workshops means that our content usually requires very little editing before our clients are happy. This is because we are working from the strong foundations that we build with you.

Brand messaging workshop

What is a brand messaging workshop?

The first brand research workshop we’ll hold with you will be our brand messaging workshop. This pulls out all of the most important information about your company, and your services or products. We’ll ask about your values, ethos, personality and story.

Why do I need this?

Of course we want to shout about what you do in our content. But your customers are often just as interested in the ‘why’. We find all of the interesting, unique and valuable things about you that will resonate with your customers. Our clients always leave this workshop feeling excited and inspired. They always gain more clarity about themselves and their brands that they often had not previously considered.

Customer persona workshop

What is a customer personal workshop?

We also hold a customer persona research with you. A customer persona is a semi-fictionalised representation of your target audience. Together, we’ll profile your ideal customers and really get to grips with their needs, frustrations, goals, digital habits and buying behaviours.

Why do I need this?

Customer persona workshops help us to make sure that any content we create is aimed at your ideal customer. We don’t just put any content onto your website, blog, or digital channels. We make sure everything we write is specifically tailored to your dream customers, their interests, and their needs. This makes every single piece of content we create for a sales tool that is more likely to convert.

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For whatever content you need to leverage your business and keep ahead of your competitors. . .

engaging-content |  07780 992695