Engaging Content Brand Identity Workshops; Everything You Need to Know

Dec 9, 2019 | Blogs, Workshops

Here at Engaging Content, we run brand identity workshops with our clients. We’ve developed our own process for helping clients to hone their brand identity, and we’re really excited to tell you all about it!

So, read on to find out everything you need to know about brand identity, as well as our brand identity workshops.

here are just some of the things our clients have to say about our brand identity workshops:

“I absolutely loved the brand identity workshop. I loved the fact that you took the time to go through my vision with me, and get to know me, as well as what I wanted from my business. It was really good to just sit down and get my thoughts straight – and in doing this, you captured the essence of what I wanted my brand identity to become far better than if I had just written it down myself. This whole process took the ideas I originally had about my business and elevated them into something really clear, strong and cohesive.”

- Karen Sutton

Breakup and Bereavement Coach

what is brand identity?

Quite simply, brand identity is the personal identity of your business. It’s the unique combination of characteristics that make up your business. And brand identity can cover everything from:

  • Tone of voice
  • Story
  • Colour palette
  • Font
  • Design styling
  • Purpose
  • Unique selling point


why is brand identity so important?

A well-honed brand identity is important because it connects you to your target audience – your perfect customers.

Nowadays, customers want more than just a description of what your business does, or what service you offer. After all, we always say that people buy people. Modern consumers steer away from faceless corporations – they want to work with and buy from real, human companies.

Ultimately, your customers want to know that your values align with theirs. They want to know who you are – not just what you do.

However, you won’t always get to speak face-to-face with a new customer as the first point of contact. Therefore, you need to tell your potential customers about who you are through your content, your website, and your marketing.

All of the aspects listed above (and many more) that make up your brand identity help your customers to gather conscious and subconscious information about you and your business. And you want to be sure that you get each aspect just right to give your customers the right impression.


what’s involved in an engaging content brand identity workshop?

An Engaging Content brand identity workshop is an intensive and interactive workshop session. (We hold these workshops in our office in central Cheltenham, but can also run them over Skype.)

We sit our clients down (with a great cup of locally roasted coffee!) and ask them all sorts of questions about themselves, their business and their customers.

These questions are specifically designed to draw out all of the most important information about what you do in a way that remains customer-focused. Our brand identity workshop is designed to help you work out how to present yourself and your business in a way that resonates with all of your customer groups, whilst still remaining authentic and true to yourself.

Some are questions that you no doubt will have thought about before. However, our clients often tell us that they’ve never considered many of the questions we ask them before. And our clients always leave feeling excited and motivated about the clarity this workshop brings them.



tying in customer personas

You should always remember to tie in what you know about your customer personas when forming your brand identity. That’s why part of our brand identity workshop focuses on helping you to create your own customer personas.

Customer personas allow you to profile your ideal customers; their needs, goals, frustrations, buying behaviours, online habits, and much more. You can then use this information to create a brand identity that appeals to your target market.

The example above is the perfect reason why you need to make in-depth customer personas a part of your brand identity. By combining what you know about your customers with how you want your business to come across, you’ll be able to create a strong, effective brand identity that both accurately reflects you, and appeals to your target audience.


interested in an engaging content brand identity workshop?

You’ve likely been running your business for a while, but have you ever really sat down and thought in detail about all of the different moving parts that make up your branding?

Alternatively, you could be launching a new business and want to jump start it by developing a strong brand identity.

Either way, you’ll likely need to take a look at your brand identity. It’s also really important to get some support from people who build brands, as this will make sure that you don’t miss out anything important.

If you’d like to take part in an Engaging Content brand identity workshop, or if you’d like some more information get in touch with us today by filling out the contact form below!

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