CHI-CHI FIT MUSICAL THEATRE
How Content Marketing helped Chi-Chi Fit attract more dance instructors, as well as raising brand awareness locally.
Over 300 Google reviews + No. 1 Local Map Pack Listings to help attract more local business to the classes.
engagement
best performing channel
national + local search
THE COMPANY
We want more national dancers to train as Chi-Chi Fit Instructors so that we can grow the brand nationally.
Chi-Chi Fit, a musical theatre dance fitness brand, wanted to attract more dance instructors to train and deliver their classes nationally. Endorsed by none other than Craig Revel-Horwood, Danella wanted to appeal to a new demographic.
THE challenge
Retaining the focus of locally run classes as well as appealing to a new audience of dance instructors.
THE RESULTS
We’ve worked with Danella and Robin for many years from their website rebrand through to enabling them with SEO training.
that’s gained measurable traction through content marketing. By focusing on SEO, optimised content, and user-focused web pages, the brand has seen a significant increase in visibility, traffic, and engagement.
MORE RESULTS
📈 Clicks: +18.67%
More clicks and clicked more often! This is related to better content and improved targeting.
🚀 CTR (Click-Through Rate): +44.77%
More click-throughs due to higher quality traffic and more relevance.
🏆 Average position: Improved by 2 positions
You’ve moved up the Google ranks, getting closer to that prime, top-shelf position.
“NATALIE’S COURSE IS THE ANSWER…
“With Natalie’s support, I am learning so much about the necessary components to create the best online presence and build my brand. I not only want a website that looks good, I need it to convert my audience into loyal customers, and Natalie’s course is the answer! Her trainings cover Google profile, SEO optimising, blogging, content, design and so much more. I’m not a techy person, I’m the exact opposite, but I’m definitely developing a ‘techy’ way of doing things to get results.”
– DANELLA MERCATI, CHI-CHI FIT
