websites for service businesses
content marketing + SEO that delivers results
ChiChi Fit is a dance fitness brand that’s gained measurable traction through content marketing. By focusing on SEO, optimised content, and user-focused web pages, the brand has seen a significant increase in visibility, traffic, and engagement.
TITLE:
Dance fitness brand
NICHE / INDUSTRY:
Dance classes and dance instructors
the problem; a Debrief
Danella from Chi-Chi Fit; musical theatre dance fitness, was looking to raise brand awareness nationally. As the website is their shop window for both local dance classes and attracting national interest in dance instructors training up in their brand, she wanted to ensure the website was doing all it could.
what we did during our 12-months’ working together
✅ Improved user journey for class attendees + dance instructors
✅ Keyword, competitor research + content plan
✅ Learning to blog and create and publish content herself
✅ A streamlined funnel offering an online taster free dance class
✅ Optimising and ongoing support
✅ Rollout of on-demand classes
key wins + transformations
At a glance:
👉 Home page growth:
Home page clicks up 36% and nearly 50% uplift in engagement through increased click through rate of 48.35%.
All thanks to better content aligned with what user’s are actually searching for.
👉 From zero visibility to an active traffic source:
A brand-new page “Find a fitness class near you” generating over 8,000 views + 200+ visits in its first quarter.
Not only is this new page highly visible but it’s also driving the right traffic.
👉 Strong visibility lift for a personal brand:
A brand-new page “our story” seen over 6,000 times and actively bringing in traffic.
Strategic content that is helping improve Chi-Chi Fit’s brand awareness with trust-building pages.
📈 Clicks: +18.67%
More clicks and clicked more often! This is related to better content and improved targeting.
🚀 CTR (Click-Through Rate): +44.77%
More click-throughs due to higher quality traffic and more relevance.
🏆 Average Position: Improved by 2 positions
You’ve moved up the Google ranks, getting closer to that prime, top-shelf position.
Chi-Chi Fit: Musical Theatre Dance Fitness
CAPTION: Infographic of website performance results. [CLICK IMAGE TO EXPAND]
what’s next for chi-chi fit?
📈 How It Compares to Zumba
Whilst Zumba dominates with a global audience, ChiChi Fit is gaining ground through smart SEO and content strategy. Zumba captures traffic through brand recognition, but ChiChi Fit is building organic reach, visibility, and engagement with far fewer resources.
🎯 Why It Matters
This case study shows that consistent, strategic content creation and optimisation can significantly increase traffic, visibility, and user engagement—even in a competitive niche.
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