NEW DAWN HEALTH
How SEO boosted New Dawn Health's visibility and credibility, and bottom line.
Dawn Rowland, an Osteopath and Nutritional Therapist with more than 30 years of experience, was transitioning from an in-person clinic business to an online model. Dawn had never received any direct Google enquiries from her website before working with Engaging Content; everything came from word of mouth. Dawn needed to build online visibility fast to support her new online programme launch.
Google position 1 for national keyword in 2 weeks – bringing steady traffic from 1,900+ monthly searches
position
monthly searches
more visible
THE COMPANY
We believe that New Dawn Health can help so many women who are struggling with menopause and postmenopause conditions; if only she could reach them.
We took Dawn through our Foundation → Creation → Promotion process, focusing on strategic content that would attract her ideal post-menopausal audience.
What we delivered: Brand refresh, content strategy, keyword research, blog training, and ongoing SEO optimisation.
THE challenge
I need my website to bring me clients automatically so that I can focus on helping them with their health and ageing.
We took Dawn through our Foundation → Creation → Promotion process, focusing on strategic content that would attract her ideal post-menopausal audience.
What we delivered: Brand refresh, content strategy, keyword research, blog training, and ongoing SEO optimisation.
THE RESULTS
We've worked with Dawn over a long period of time.
We took Dawn through our Foundation → Creation → Promotion process, focusing on strategic content that would attract her ideal post-menopausal audience.
What we delivered: Brand refresh, content strategy, keyword research, blog training, and ongoing SEO optimisation.
MORE RESULTS
- "Four new Google enquiries in the first month, each worth approximately £250 per patient over 3-4 treatments.
- "Mood food": moved from position 96 → position 11 (94.79% more visible)
- Beat NHS and more authoritative competitor clinics in rankings
- Now appears in Google's 3 Map Pack
“I'm getting people through google book in with me…
"I've been an osteopath for 30 years and have never had any direct enquiries from Google through my website. It was all word of mouth. Now I'm getting people that haven't been recommended; they've come through Google and seen my website and booked in with me. Thank you so much Natalie, you support us brilliantly and always build our confidence as we go through the learning process of SEO."
- Dawn Rowland, New Dawn Health
