BLOGGING AND SEO
blog writing service
- Looking for more traction from your website?
- Want to stand out online to build trust and visibility?
- Ready to make sales from your website?
Our content writing and SEO service is just the ticket. We provide done-for-you SEO-optimised blogs and content to help establish you as THE leader in your industry.
If you have struggled with content writers or SEO agencies that haven’t delivered the goods, we are here to sort that once and for all.
Our agency specialises in producing relevant, engaging, and actionable content that targets your ideal audience and gets you noticed online.
But more importantly, our revenue-focused SEO means we will report on meaningful ROI metrics to show that your investment is making a difference.
Revenue-focused SEO services
- Our content writing and SEO service is just the ticket. We provide done-for-you SEO-optimised blogs and content to help establish you as THE leader in your industry.
- If you have struggled with content writers or SEO agencies that haven’t delivered the goods, we are here to sort that once and for all.
- Our agency specialises in producing relevant, engaging, and actionable content that targets your ideal audience and gets you noticed online.
- But more importantly, our revenue-focused SEO means we will report on meaningful ROI metrics to show that your investment is making a difference.
“We believe that your website is the tool but your content is the fuel. As SEO experts we know that writing keyword rich, converting copy doesn’t happen by chance. To appeal to search engines and the human, you need content that captures the attention of search engines and creates a connection with your audience”.
– Natalie Alsop, Head of Content & SEO
At Engaging Content we produce engaging, highly targeted SEO content for service providers. Our mission is to take your content from flat, thin, and uninspiring to engaging, dynamic, and impactful so that it delivers your marketing goals.
HOW IT WORKS
#1 kick off call
60 Mins
At the beginning of the process, we’ll have a call with you to ask you some key questions about your business. (This will help us develop your content strategy).
Once we’ve created the strategy, we’ll send this to you (in both video and/or text format) along with the recommendations on the content you need to create.
All you need to do is confirm you’re happy with the blog post topics.
#2 APPROVE CONTENT
Monthly (30‒60 mins)
We’ll send you the draft version of each blog post before we send it to our proofreader. This is where you can make any changes or suggestions.
Finally, we’ll send you a reminder each time your blog post is in drafts on your website. (We’ll schedule it to be published).
That way, you decide if you want to check it before it’s published. Or let it publish automatically.
#3 YOUR STORIES
Monthly (30‒60 mins)
We want to know what’s happened to you this month so we can create unique content that gets your audience to fall in love with you!
So has a client had some great success you’re proud of? Have you made interesting changes to your business? Or are there funny stories your audience will relate to?
Every month we’ll ask you specific questions designed to get your best stories.
GET MORE OF THE RIGHT ENQUIRIES FROM IDEAL CLIENTS WITH THE BLOGGING AND SEO SERVICE from engaging content
Cheltenham's leading BLOGGING AND SEO CONTENT MARKETING agency
Powerful copy creation in all formats to increase your ranking opportunities.
expert seo copywriters
Experts in search engine optimisation and content marketing to help you to stand out online and convert more leads.
Benchmarking + measuring ROI
Intuitive tools and powerful reporting to keep you and your stakeholders happy.
Revenue-focused SEO showing ROI, not meaningless vanity metrics
Types of content we create
landing pages
What do Netflix, PayPal, and MailChimp all have in common? They all have awesome landing pages. A landing page, or a lead-capture page, is a cost-effective method for providing targeted messaging, increasing conversion rates, and enhancing the user experience.
About Pages
home page
Every good journey starts with clear navigation. That’s where your home page comes in. It’s your way to steer your visitors where you want them to go, conveys your brand identity, and by adding in relevant keywords, meta tags, and high-quality content, it can boost your website ranking significantly. A well-designed and written home page also builds trust and credibility.
Case Studies
Use case studies to educate and inform your customers, give your brand all-important social proof, and demonstrate your problem solving abilities. Use case studies as an essential part of the sales process by illustrating the value and effectiveness of your products/services.
YOU MIGHT BE WONDERING…
IS THIS more expensive than hiring a freelancer?
It’s true, we might be a bit more than a freelance copywriter, however their rates can vary widely.
But consider this, publishing a blog post requires multiple different types of expertise from keyword research, content strategy, content optimisation, designing graphics and uploading to a website. To hire separate people would cost a lot more and would take up more of your time to manage.
So actually, this is excellent value for money and ease of time.
What do you know about writing content?
If you know Natalie you will know she has worked in website design and SEO since 2003. She can often be heard saying: ‘your website is a tool, your content is the fuel’.
Natalie is a published co-author, blogger and columnist in her own right. Along with her small but mighty team, she lives and breathes content marketing and get excited about the results it brings to clients.
a word about word counts
Are you strict about word counts? / What if a blog needs more words?
One of the biggest issues with hiring a blog writer or SEO/content company is they can charge per word.
Following the keyword research phase, we will make recommendations if we feel we need to create longer-form content. This could mean we recommend writing one 3,000 word post rather than two 1,500 word posts. Sometimes, certain keywords need more in depth content to compete.
But ultimately it is about creating the right length content for your audience and to ensure Google understands and positions your content accordingly.
why are you so cheap?
Weird, isn’t it? Some people may think we’re expensive, but others wonder why we’re so cheap.
And it’s true that to find multiple people to do all of these things would cost a heck of a lot more. And we are cheaper than some other full-service content agencies.
The price won’t remain like this forever. We’re constantly reviewing it but we’ll always give a head’s up when we plan to increase the prices.
For a sustainable growth for years to come, blogging and SEO content writing is a worthwhile investment that compounds over time and remains “ever-green” (see what we did there :-))
ARE YOU IN THE RIGHT PLACE?
wrong fit
- You’d rather spend money on ads than invest in the long term results.
- You don’t believe content marketing works / SEO isn’t a priority.
- You don’t have any access to update your website (and can’t gain access).
- You only want to blog for personal use (and not business use).
- You’re happy to work with SEO’s that only meet with you every quarter.
- You don’t see the importance of a monthly meeting + sharing your wins.
right fit
- You know the value of blogging but you struggle to find the time to do it.
- Your current SEO’s aren’t prioritising blogging as an effective approach.
- You monthly reports include vanity metrics that are meaningless.
- You want to get monthly revenue-based SEO reports that show ROI.
- You’re ranking/not ranking on Google and need more free traffic.
- You’re unsure how to brief a copywriter to get the results you desire.
the investment
£2,397
per month
£1,897
per month
[MOST POPULAR]
£1,397
per month
elevate
60-min Kick-off Call
Strategy: In-depth keyword research. Content strategy + SEO report (competitors, rankings, agreed metrics).
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End of month remote meeting: Revenue-focused monthly call to discuss wins etc.
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4 blog posts per month, at approx 1,500 words. (There is also the option to combine blog posts to make one larger one if required).
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Graphics: Blog post featured image for each post. Up to 2 stock images per post (fully optimised). CTA/blog post image Canva designs for you to use.
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SEO: Optimising each blog post. Uploading content to your website.
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Repurposing: Email to your list per blog post. Social post and graphic per blog.
elite
60-min Kick-off Call
Strategy: In-depth keyword research. Content strategy + SEO report (competitors, rankings, agreed metrics).
——————————-
End of month remote meeting: Revenue-focused monthly call to discuss wins etc.
——————————-
3 blog posts per month, at approx 1,500 words. (There is also the option to combine blog posts to make one larger one if required).
——————————-
Graphics: Blog post featured image for each post. Up to 2 stock images per post (fully optimised). CTA/blog post image Canva designs for you to use.
——————————-
SEO: Optimising each blog post. Uploading content to your website.
——————————-
Repurposing: Email to your list per blog post. Social post and graphic per blog.
essentials
60-min Kick-off Call
Strategy: In-depth keyword research. Content strategy + SEO report (competitors, rankings, agreed metrics).
——————————-
End of month remote meeting: Revenue-focused monthly call to discuss wins etc.
——————————-
2 blog posts per month, at approx 1,500 words. (There is also the option to combine blog posts to make one larger one if required).
——————————-
Graphics: Blog post featured image for each post. Up to 2 stock images per post (fully optimised). CTA/blog post image Canva designs for you to use.
——————————-
SEO: Optimising each blog post. Uploading content to your website.
——————————-
Repurposing: Email to your list per blog post. Social post and graphic per blog.
GET REVENUE-FOCUSED SEO SHOWING ROI
You are in the right place if you are a ‘busy’ business owner who knows the benefit of professional services done for you with clear goals + measurements with ROI. Because let’s face it; no-one needs more meaningless ‘vanity metrics’.
Get ready to free up your precious time and let us take care of the rest…
frequently asked questions
WHAT HAPPENS STRAIGHT AFTER I BUY?
As soon as you buy, you’ll get emailed a link to book a call with us. On this call we will ask you questions about your business and goals. Following this, we’ll get cracking on your keyword research and content strategy. Once this is done, we present to you the SEO report and our recommended blog posts. You approve. And we get started on the writing.!
CAN I CHAT WITH YOU BEFORE I BUY?
Yes you can. Either book a 15 minute call to ask us any questions here. Or we’re often available on live chat. Or, if you’d prefer, drop us an email at natalie@engaging-content.com.
WHAT IS THE EXACT PROCESS OF WORKING WITH YOU?
Step 1: We get on a call to ask you some questions, find out about your business and uncover your goals.
Step 2: We do keyword research and come up with your new content strategy for the next 3 months (we recommend the content to prioritise). This all happens in the first month.
Step 3: We write your blog posts and optimise them for search engines.
Step 4: We send you each blog post for approval.
Step 5: We upload your content to your website, optimise it for search and create a beautiful blog post featured image. We’ll schedule it to go live on your website within a few days of uploading it. You’re free to check it or let it publish.
Step 6: We discuss results at our end of month call and go through the SEO report and wins.
is there a minimum monthly commitment?
Most of our clients are in this for the long-term i.e. at least 6-12 months. And when you see your content, we’re convinced you’ll be the same 😉. But we don’t want to tie any business into a massive commitment, so we require just a 3 month minimum commitment. There’s a heck of a lot of work for us, particularly in the first month, so we feel this is fair.
can't i choose what content you should write?
We get it. You’re an expert and you truly care about what you do. It’s understandable that you want to tell us what topics to cover. However, you will see a huge difference in results if you follow our content strategy. It’s based on in-depth research and is a proven strategy we use with our clients and in our business. And don’t worry, on the initial call, we’ll chat with you to get your ideas. You will still see and approve all content too.
can i make edits to the blog posts?
Yes. We will send you a draft version of each blog post (before it is sent to our proofreader). This is for you to approve the blog post or make suggested changes. We will give you 5 working days to do this (unless longer is agreed with us prior). If you don’t give us feedback within 5 working days, we will go ahead and send your blog post off to our proofreader and upload it to your website (as a draft). This is to benefit both you and us. We want to ensure you have regularly published content on your website, and this is the most effective way to do it. That said, we pride ourselves on our end of month calls with you and taking a comprehensive brief around the content we are going to create. So we would hope there wouldn’t be any surprises. Once the blog is published, we would prefer it not to be adjusted until we revisit it together.
I'm planning on getting my website redesigned. should I still invest in this?
In most cases, yes, you should continue to create content on your website. A website redesign can take months, and in that time you don’t want to stop marketing. Your new content can be moved over to the new website too. The only case where you wouldn’t invest in content is because you don’t want to drive traffic to your current website – maybe it just looks terrible, or all the information is out of date and you need to sort it out.
we already blog, will this still be useful?
do you upload content to all content management systems?
should i invest in this or paid ads?
We get the appeal of ads. It’s instant, isn’t it? You can clearly see the sales roll in. But ads aren’t getting any cheaper. In fact many businesses are struggling to break even on platforms like Facebook. And remember, we don’t just create you content for the long-haul. We are experts at creating sales content that converts your audience into paying customers.
do you use ai to write content?
No. Don’t get us wrong, AI like Chat GPT is useful for prompts and we certainly utilise it to improve productivity in our work. But when it comes to writing blogs, we don’t use AI software. We have a team of professional, experienced writers to write your content for you.
Do you write for audiences based in the US/Canada/Australia/New Zealand or other English speaking countries?
We also work with an editor/proofreader based in the US, who makes rare suggestions of more suitable American English phrases or words. We’re looking to expand our network of editors and proofreaders to other English-speaking countries too.