BLOGGING AND SEO
blog writing service
- Looking for more traction from your website?
- Want to stand out online to build trust and visibility?
- Ready to make sales from your website?
Why engaging content?
Revenue-focused SEO services
- Our content writing and SEO service is just the ticket. We provide done-for-you SEO-optimised blogs and content to help establish you as THE leader in your industry.
- If you have struggled with content writers or SEO agencies that haven’t delivered the goods, we are here to sort that once and for all.
- Our agency specialises in producing relevant, engaging, and actionable content that targets your ideal audience and gets you noticed online.
- But more importantly, our revenue-focused SEO means we will report on meaningful ROI metrics to show that your investment is making a difference.
“We believe that your website is the tool but your content is the fuel. As search experts we know that writing keyword rich, converting copy doesn’t happen by chance. To appeal to search engines and the human, you need content that captures the attention of search engines and creates a connection with your audience”.
– Natalie Alsop, Head of Content & SEO
At Engaging Content we produce engaging, highly targeted SEO content for service providers. Our mission is to take your content from flat, thin, and uninspiring to engaging, dynamic, and impactful so that it delivers your marketing goals.
HOW IT WORKS
#1 kick off call
60 Mins
At the beginning of the process, we’ll have a call with you to ask you some key questions about your business. (This will help us develop your content strategy).
Once we’ve created the strategy, we’ll send this to you (in both video and/or text format) along with the recommendations on the content you need to create.
All you need to do is confirm you’re happy with the blog post topics.
#2 APPROVE CONTENT
Monthly (30‒60 mins)
We’ll send you the draft version of each blog post before we send it to our proofreader. This is where you can make any changes or suggestions.
Finally, we’ll send you a reminder each time your blog post is in drafts on your website. (We’ll schedule it to be published).
That way, you decide if you want to check it before it’s published. Or let it publish automatically.
#3 YOUR STORIES
Monthly (30‒60 mins)
We want to know what’s happened to you this month so we can create unique content that gets your audience to fall in love with you!
So has a client had some great success you’re proud of? Have you made interesting changes to your business? Or are there funny stories your audience will relate to?
Every month we’ll ask you specific questions designed to get your best stories.
GET MORE OF THE RIGHT ENQUIRIES FROM IDEAL CLIENTS WITH THE BLOGGING AND SEO SERVICE from engaging content
Cheltenham's leading BLOGGING AND SEO CONTENT MARKETING agency
Powerful copy creation in all formats to increase your ranking opportunities.
expert seo copywriters
Experts in search engine optimisation and content marketing to help you to stand out online and convert more leads.
Benchmarking + measuring ROI
Intuitive tools and powerful reporting to keep you and your stakeholders happy.
Revenue-focused SEO showing ROI, not meaningless vanity metrics
Types of content we create
landing pages
What do Netflix, PayPal, and MailChimp all have in common? They all have awesome landing pages. A landing page, or a lead-capture page, is a cost-effective method for providing targeted messaging, increasing conversion rates, and enhancing the user experience.
About Pages
Your About page differentiates you from your competitors, establishes your expertise, and helps build a personal connection with your audience. And when your about pages include carefully researched keywords, it can improve online visibility and enhance organic traffic.
home page
Every good journey starts with clear navigation. That’s where your home page comes in. It’s your way to steer your visitors where you want them to go, conveys your brand identity, and by adding in relevant keywords, meta tags, and high-quality content, it can boost your website ranking significantly. A well-designed and written home page also builds trust and credibility.
Case Studies
Use case studies to educate and inform your customers, give your brand all-important social proof, and demonstrate your problem solving abilities. Use case studies as an essential part of the sales process by illustrating the value and effectiveness of your products/services.
YOU MIGHT BE WONDERING…
IS THIS more expensive than hiring a freelancer?
It’s true, we might be a bit more than a freelance copywriter, however their rates can vary widely.
But consider this, publishing a blog post requires multiple different types of expertise from keyword research, content strategy, content optimisation, designing graphics and uploading to a website. To hire separate people would cost a lot more and would take up more of your time to manage.
So actually, this is excellent value for money and ease of time.
What do you know about writing content?
If you know Natalie you will know she has worked in website design and SEO since 2003. She can often be heard saying: ‘your website is a tool, your content is the fuel’.
Natalie is a published co-author, blogger and columnist in her own right. Along with her small but mighty team, she lives and breathes content marketing and get excited about the results it brings to clients.
a word about word counts
Are you strict about word counts? / What if a blog needs more words?
One of the biggest issues with hiring a blog writer or SEO/content company is they can charge per word.
Following the keyword research phase, we will make recommendations if we feel we need to create longer-form content. This could mean we recommend writing one 3,000 word post rather than two 1,500 word posts. Sometimes, certain keywords need more in depth content to compete.
But ultimately it is about creating the right length content for your audience and to ensure Google understands and positions your content accordingly.
why are you so cheap?
Weird, isn’t it? Some people may think we’re expensive, but others wonder why we’re so cheap.
And it’s true that to find multiple people to do all of these things would cost a heck of a lot more. And we are cheaper than some other full-service content agencies.
The price won’t remain like this forever. We’re constantly reviewing it but we’ll always give a head’s up when we plan to increase the prices.
For a sustainable growth for years to come, blogging and SEO content writing is a worthwhile investment that compounds over time and remains “ever-green” (see what we did there :-))
ARE YOU IN THE RIGHT PLACE?
wrong fit
- You’d rather spend money on ads than invest in the long term results.
- You don’t believe content marketing works / SEO isn’t a priority.
- You don’t have any access to update your website (and can’t gain access).
- You only want to blog for personal use (and not business use).
- You’re happy to work with SEO’s that only meet with you every quarter.
- You don’t see the importance of a monthly meeting + sharing your wins.
right fit
- You know the value of blogging but you struggle to find the time to do it.
- Your current SEO’s aren’t prioritising blogging as an effective approach.
- You monthly reports include vanity metrics that are meaningless.
- You want to get monthly revenue-based SEO reports that show ROI.
- You’re ranking/not ranking on Google and need more free traffic.
- You’re unsure how to brief a copywriter to get the results you desire.
GET REVENUE-FOCUSED SEO SHOWING ROI
You are in the right place if you are a ‘busy’ business owner who knows the benefit of professional services done for you with clear goals + measurements with ROI. Because let’s face it; no-one needs more meaningless ‘vanity metrics’.
Get ready to free up your precious time and let us take care of the rest…