SEO Made Simple, content marketing + website blog
SEO is complex, a huge topic and often a minefield for most small businesses. It’s not rocket science but lots of little moving parts that need to work in harmony. Using the power of content, analogies, metaphors, experience and real life examples, I hope to you to learn SEO for yourself, understand it, apply it to your website and reap the rewards that organic traffic can bring. Please dive in ⤵
Improve website visibility; 7 QUICK CHANGEs to be more visible on Google in 2024
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Entities in SEO 2024: what are they + why do they matter?
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How to set a small business marketing budget in 2024
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9 Steps on How to Write an Author Bio that Gets Clicks
Introduction Creating an author bio can feel daunting, especially for first-time authors or bloggers eager to make a strong impression. An author bio isn't just a short paragraph at the bottom of your blog post; it's a powerful tool that can attract potential readers,...
11 Benefits of Business Blogging in 2024
Introduction In today’s online world, small business owners can use blogging to attract new customers and establish themselves as experts. A business blog boosts your website’s visibility in search results and improves conversion rates; a visitor taking an action....
Is SEO dead, or is SEO still relevant in 2024 and beyond?
Introduction In the world of digital marketing, Google search is undergoing a radical change. This rapid evolution poses a question for website owners, local businesses, content creators, and SEO professionals: Is SEO dead, or Is SEO still relevant in 2024? SGE...
Celebrating 20 years of being in business
Introduction 🧳 In July 2003 I left my safe, corporate job.💒 I applied the finishing touches to my wedding arrangements. 👩🏻💻 I set up ‘Atom Digital Design’ a freelance web design business.👰🏻 A month later I got married and went on honeymoon to the Caribbean.🥳 6 months...
How Do I Make My Website Visible ON GOOGLE?
Introduction In today's digital age, having a website is not enough. It's crucial to ensure that your website is visible to search engines, especially Google, which dominates the search engine market. But how do you make your website visible on Google? This blog post...
How long does it take to index a website?
Introduction If your website is not indexing on Google or you want to learn about fixing indexing issues on your website, then this blog article is for you. Website indexing is important to getting your site ranking on search engines. So if something is blocking this,...
The ultimate visibility challenge
What is Google E-A-T?Google’s Search Quality Rater GuidelinesAdding another E: Google E-E-A-TThe power of storytelling5 reasons to use Google Eat and storytelling in your website contentIntroduction With a significant birthday looming, I decided to challenge myself in...
Being visible at the top of Snowdon
What is Google E-A-T?Google’s Search Quality Rater GuidelinesAdding another E: Google E-E-A-TThe power of storytelling5 reasons to use Google Eat and storytelling in your website contentIntroduction Climb Snowdon, they said. It will be fun, they said... So I went on...
Be like Sigrid
What is Google E-A-T?Google’s Search Quality Rater GuidelinesAdding another E: Google E-E-A-TThe power of storytelling5 reasons to use Google Eat and storytelling in your website contentIntroduction One thing you need to know about me. I love live music. Most years I...
7 small ways to increase local website traffic
Can’t believe I did this, this summer…
What is Google E-A-T?Google’s Search Quality Rater GuidelinesAdding another E: Google E-E-A-TThe power of storytelling5 reasons to use Google Eat and storytelling in your website contentIntroduction Usually, I advocate creating blogs around keywords that are being...
The role of an SEO Content Strategist
What is Google E-A-T?Google’s Search Quality Rater GuidelinesAdding another E: Google E-E-A-TThe power of storytelling5 reasons to use Google Eat and storytelling in your website contentWhat you will learn in this article: Understanding Content Strategy The Role of an...
Google Analytics Is Changing – Upgrade Google Analytics Before It’s Too Late!
What is Google E-A-T?Google’s Search Quality Rater GuidelinesAdding another E: Google E-E-A-TThe power of storytelling5 reasons to use Google Eat and storytelling in your website contentWhat you will learn in this article: What is Google Analytics? Why is Google...
Knowing your customer – 5 steps to attract more coaching clients
What is Google E-A-T?Google’s Search Quality Rater GuidelinesAdding another E: Google E-E-A-TThe power of storytelling5 reasons to use Google Eat and storytelling in your website contentWhat you will learn in this article: 5 common reasons why you're not getting...
Best website platform for small business
What is Google E-A-T?Google’s Search Quality Rater GuidelinesAdding another E: Google E-E-A-TThe power of storytelling5 reasons to use Google Eat and storytelling in your website contentIntroduction As a coach, consultant or service business, having a website is...
How to use ChatGPT Content Marketing for content planning
What is Google E-A-T?Google’s Search Quality Rater GuidelinesAdding another E: Google E-E-A-TThe power of storytelling5 reasons to use Google Eat and storytelling in your website contentIntroduction Unless you have been in outer space or hiding under a rock since the...
5 Reasons to use Google E A T and Storytelling In Content Marketing
What is Google E-A-T?Google’s Search Quality Rater GuidelinesAdding another E: Google E-E-A-TThe power of storytelling5 reasons to use Google Eat and storytelling in your website contentIntroduction With the uprising of AI content tools like Chat GPT and Bard, it is...
What does a copywriter do?
Introduction Do you have a fantastic service but can't quite describe it in a way that makes people want to buy? If you need help establishing a meaningful connection with your target audience, it's time to bring in the copywriter! Think about it. Do you ever get...
5 Tips for Creating Website Goals
Website goals are an essential part of any online business strategy. They allow you to measure how well your site is performing and identify areas that need improvement. The purpose of a website goal Many businesses have a website because they think they should have...
7 Essential Tips for Indexing in Search Engines
Introduction So your website is live and yet it's not generating much interest. Perhaps you thought you'd be getting enquiries through your website by now. Maybe you are feeling disappointed that you are not seeing a return on your investment. Either way as a small...
3 Core Google SEO Tools
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What is a Content Marketing Strategist?
Introduction If you want to grow your audience, build online relationships, increase brand awareness, and drive sales, you need to focus on content marketing. This can be a problem for a small service business with limited resources to put into its content marketing...
How to get Web Design Leads
Do you want to increase your website's lead generation and sales? Of course, you do! With the right strategies and tactics, you can create a website that draws visitors in and converts them into leads, subscribers, and customers. Learn how here ⤵ More leads from your...
The importance of local seo for small businesses
Local businesses have more opportunities to succeed online because they're closer to their customers. In this blog, I explain what makes local SEO so powerful! What is Local SEO Search? A “local search query” is a search question that someone types into Google...
Ultimate Guide To Digital Marketing Agency Cheltenham
Digital Marketing Cheltenham is a leading provider of digital marketing services for businesses across the UK. We offer a range of online marketing solutions that will help your business grow. We offer a range of services including: Search Engine Optimisation (SEO),...
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Inbound and outbound marketing [with infographic]
Introduction As a service business, you want to ensure you are getting the best results for your marketing efforts. After all, time is money! There are many ways to market a business, but they boil down to two approaches: 1. Pull marketing, also known as inbound...
How to blog consistently
Introduction How to blog consistently. That is the question! Consistent blogging is key to communicating with your customers about your business and how you can help them with your services. There are many ways to deliver long-form content to your customers, including...
Biggest problem with your website – why SEO is important for business
Introduction So you have a website set but you are not getting the traffic and enquiries you desire. Did you have different expectations? If you are getting traffic and enquiries, are these turning into sales from the right type of customer? Consider these further...
Start your new business the right way
Starting a new business? Having a new business idea or starting a new business is both brave and exciting. Imagine what you could achieve!!! But like most big decisions, it is all in the planning. With more businesses setting up than ever before, having competition is...
Why is Keyword Research important to improve Google search Ranking?
“Let’s start at the very beginning, a very good place to start…When you read you begin with A B C. When you sing you begin with doh ray me.” And when you create a website you start with keyword research! Effective keyword research is important for so many reasons, and...
Personal Brand Message For Your Business
It is getting busier out there. More and more people are taking control of their destiny and going into business. There are nearly 700,000 start-up companies in the UK, which is great news for the economy but how do you make sure your business stands out in the crowd?...
Why are backlinks important?
We cannot stress enough that website backlinks are so important if you have an online presence and want to rank well in search engines. However, many of our clients aren’t always familiar with what they are or why they’re so important. So, what are backlinks? In this...
Get More Customers With A free Google Listing
=Google Local Search Tips for Small Businesses Google local search is an easy way to promote your business online. It allows potential customers to find your business in the context of where they live, rather than just searching for businesses online. Claim your FREE...
Choosing the right social channel
Since the early noughties, the use of social media has grown exponentially. In fact today, there are thousands of social media channels worldwide, with new ones being developed all the time. As social media is now embedded in our culture, widespread adoption as a...
Evergreen blogs to ease content creation
So I am not going to take any prisoners here; but I feel that I need to share this with you. The effort required Web experts go on about needing fresh new content added to your website regularly and blogs are a great way to do that. It is true, Google does love new...
10 WAYS TO DRIVE TRAFFIC TO YOUR WEBSITE
We hear time and time again from our clients, ‘I have a brand new website. It looks great. It’s informative…Why hasn’t business improved?’ Well, luckily, it’s not a mystery! In this article, we talk about how to drive traffic to your website, how to increase website...
Why a website is like a movie
Introduction In today's digital era, websites are an integral tool inside our business toolbox.to our businesses. A well-designed website can captivate visitors just like a blockbuster movie does. Surprisingly, the similarities between website development and movie...
Building a personal brand
Building a personal brand for your business helps differentiate your company from your competitors. And creating a personal brand identity will help you build trust with your customers/clients. We’ve said it time and time again, people buy people. In order to excel in...
My aim is to bring SEO to the masses and explain it in a simple-to-understand way. SEO in plain English! I am passionate about helping coaches, consultants and small service-based businesses with SEO made simple which is easy to understand and action.