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SEO Made SimplE; SEARCH, CONTENT, WEBSITES, BLOGGING
SEO is complex, a huge topic and often a minefield for most small businesses. It’s not rocket science but lots of little moving parts that need to work in harmony. Using the power of content, analogies, metaphors, experience and real life examples, I hope to you to learn SEO for yourself, understand it, apply it to your website and reap the rewards that organic traffic can bring. Please dive in ⤵
Your website is like a movie: the 5 components of a successful blockbuster
Your website is like a movie: the 5 components of a successful blockbuster Introduction In today’s digital era, websites are an integral tool inside our business toolbox. A well-designed website can captivate visitors just like a blockbuster movie does. Surprisingly,...
Typical marketing budget for a small business in 2025
Typical marketing budget for a small business in 2025 Introduction 65% of small businesses struggle to generate leads or see significant ROI from their marketing. The reason? They're not effectively PROMOTING their business. Most small businesses have a brand...
3 Core Google SEO Tools
Introduction Wherever you are in your website journey, understanding your website’s performance is crucial for gaining more traffic and conversions. Did you know that 15 seconds is the average time someone will spend scanning a web page before deciding whether to...
![How to Create Engaging Content That Ranks: 6 Expert Steps [2025 Guide]](https://www.engaging-content.com/wp-content/uploads/2025/09/engaging-content-400x250.jpg)
How to Create Engaging Content That Ranks: 6 Expert Steps [2025 Guide]
IntroductionKey takeawaysWhat is engaging content?Why engaging content is vital for service-based businessesHow to create engaging content: a step-by-step guideWhy your audience will thank youExamples of engaging content done wellFrequently asked questions about...
5 Tips For Creating Website Goals that drive leads and growth
IntroductionKey takeawaysWhy website goals matterTypes of website goalsWhat happens without website goals?5 tips for creating website goalsConclusion Introduction If someone landed on your website right now, would they know what to do next? If you hesitated even for a...
Google E-E-A-T: How to create authentic people-first content
What is Google E-A-T?Google’s Search Quality Rater GuidelinesAdding another E: Google E-E-A-TThe power of storytelling5 reasons to use Google Eat and storytelling in your website content[pac_divi_table_of_contents included_headings="off|on|off|off|off|off"...
Conversion Rate Optimisation: The Secret to Turning Website Traffic Into Leads
Conversion Rate Optimisation: The Secret to Turning Website Traffic Into Leads Ever feel like you’ve finally cracked the code on getting visitors to your website, only for them to disappear without a trace? If so, you’re not alone, and the numbers prove it. The...
6 business lessons from a missed flight + a ride in a police van
The plan that went wrong… fast Our family holiday was all set. Bags packed. Passports ready. All I had to do was check in online for our BA flight. Except… BA’s website wasn’t having it, and I kept getting redirected to American Airlines’ site, where my details were...
WordPress vs Webflow: Which Is Best for SMEs in 2025?
INTRODUCTIONWebflow vs WordPress: The Flat vs The House#1 The platform#2 Design and ease of use#3 Performance and scalability#4 SEO and content strategy#5 Platform changes and feature updatesPlatform comparison at a glanceThe reality of external support#6 Cost...
Improve website; 10 quick changes to be more visible in 2025
Introduction1. Check that your website looks good on a mobile3. Ensure your headings are clear4. Refresh Your (meta) page titles and descriptions5. Signpost with clear, simple buttons6. Fix broken links7. Check that your website is secure9. Set up free Google tools to...
business blog roi: How 1 Post Can Pay Dividends for Years
Introduction The timelessness of blogging I get it. You know you should be blogging, but you’re unsure if it’s worthwhile. I can tell you it is, and there are plenty of stats that prove business blog ROI. Throughout this piece, I’ll share statistics that underscore...
how to increase the performance of a website
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Entities in SEO 2024: what are they + why do they matter?
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12 Benefits of Business Blogging in 2025
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Is SEO dead, or is SEO still relevant in 2025 and beyond?
Introduction - is seo dead? In the world of digital marketing, Google search is undergoing a radical change. This rapid evolution poses a question for website owners, local businesses, content creators, and SEO professionals: Is SEO dead, or Is SEO still relevant in...
How Do I Make My Website Visible ON GOOGLE?
Introduction In today's digital age, having a website is not enough. It's crucial to ensure that your website is visible to search engines, especially Google, which dominates the search engine market. But how do you make your website visible on Google? This blog post...
How long does it take to index a website?
Introduction If your website is not indexing on Google or you want to learn about fixing indexing issues on your website, then this blog article is for you. Website indexing is important to getting your site ranking on search engines. So if something is blocking this,...
7 small ways to increase local website traffic
The role of an SEO Content Strategist
What is Google E-A-T?Google’s Search Quality Rater GuidelinesAdding another E: Google E-E-A-TThe power of storytelling5 reasons to use Google Eat and storytelling in your website contentWhat you will learn in this article: Understanding Content Strategy The Role of an...
Knowing your customer – 5 steps to attract more coaching clients
What is Google E-A-T?Google’s Search Quality Rater GuidelinesAdding another E: Google E-E-A-TThe power of storytelling5 reasons to use Google Eat and storytelling in your website contentWhat you will learn in this article: 5 common reasons why you're not getting...
What does a copywriter do?
Introduction Do you have a fantastic service but can't quite describe it in a way that makes people want to buy? If you need help establishing a meaningful connection with your target audience, it's time to bring in the copywriter! Think about it. Do you ever get...
7 Essential Tips for Indexing in Search Engines
Introduction So your website is live and yet it's not generating much interest. Perhaps you thought you'd be getting enquiries through your website by now. Maybe you are feeling disappointed that you are not seeing a return on your investment. Either way as a small...
What is a Content Marketing Strategist?
Introduction If you want to grow your audience, build online relationships, increase brand awareness, and drive sales, you need to focus on content marketing. This can be a problem for a small service business with limited resources to put into its content marketing...
How to get Web Design Leads
Do you want to increase your website's lead generation and sales? Of course, you do! With the right strategies and tactics, you can create a website that draws visitors in and converts them into leads, subscribers, and customers. Learn how here ⤵ More leads from your...
The importance of local seo for small businesses
Local businesses have more opportunities to succeed online because they're closer to their customers. In this blog, I explain what makes local SEO so powerful! What is Local SEO Search? A “local search query” is a search question that someone types into Google...
THE SIMPLEST CONTENT PLAN IN THE WORLD
Ready to take control of your content so that you can create it with ease? Introducing THE SIMPLEST CONTENT PLAN IN THE WORLD! As a service business...You are: ✔️ creating content here and there ✔️ frustrated with being consistent ✔️ open to help, especially if it is...
Why is Keyword Research important to improve Google search Ranking?
“Let’s start at the very beginning, a very good place to start…When you read you begin with A B C. When you sing you begin with doh ray me.” And when you create a website you start with keyword research! Effective keyword research is important for so many reasons, and...
Why are backlinks important?
We cannot stress enough that website backlinks are so important if you have an online presence and want to rank well in search engines. However, many of our clients aren’t always familiar with what they are or why they’re so important. So, what are backlinks? In this...
Get More Customers With A free Google Listing
=Google Local Search Tips for Small Businesses Google local search is an easy way to promote your business online. It allows potential customers to find your business in the context of where they live, rather than just searching for businesses online. Claim your FREE...
10 WAYS TO DRIVE TRAFFIC TO YOUR WEBSITE
We hear time and time again from our clients, ‘I have a brand new website. It looks great. It’s informative…Why hasn’t business improved?’ Well, luckily, it’s not a mystery! In this article, we talk about how to drive traffic to your website, how to increase website...
My aim is to bring SEO to the masses and explain it in a simple-to-understand way. SEO in plain English! I am passionate about helping coaches, consultants and small service-based businesses with SEO made simple which is easy to understand and action.