About NATALIE

My back story

I was a troubleshooter from a young age.
I loved to figure out technical things and would happily go down a rabbit hole for hours on end. This technical element comes out in my work where I rescue a lot of websites and can go into minutae detail but also am a strategist and good at looking at the bigger picture.

My favourite module at University was human-computer interaction.
I was fascinated with the psychology behind intuitive interfaces, which ensured humans and software could coexist and, more importantly, translated tech into something humans would understand. This set me on the road to web design. Little did I know that 20 years later, I would be enabling businesses to appreciate the relationship between human-computer interaction and their websites to successfully promote their businesses.

A creative flair and eye for layout.
In an early job I took the dry PowerPoint presentations and brought them alive to make them creative and engaging. This served me well as I stepped into web design after graduating from university.

A go getter
Not having A-levels stopped me progressing in my career. So I became a mature student at 24 years of age which needed determination and gumption to power through. I graduated with a 2:1 in Multimedia with Computing. After getting a secure, corporate web design job I set up my own business where I discovered I have more security and control.

Tried + failed
I’ve got a lot of things wrong over the years from my personal life to making idiotic business decisions. But this is how I learnt, reframed and stepped up. Many successful people fail first and these experiences taught me so much about myself. And it is what you do about the mistakes that truly matter.

Getting to know myself more
Being diagnosed with ADHD combined with impulsivity in 2023 was game changing. So much made sense from my past and how I needed simplicity and calm in my life. I value simplicity above everything because I am able to cope and be the best version of myself. This ensures I can be a present and supportive single mum, can spend time with my dear old mum and also earn a living where I am fulfilled and content. I leaned into learning as much as I could about the neuro-divergency and realised that over the years I had naturally figured out sensible coping mechanisms. The diagnosis doesn’t define me but allows me to be aware and humble about who I am.

Stepping into my true purpose
2020 enabled me to catch my breath, stop, think and invest in some long overdue personal development and professional support. I overhauled my business model. Put processes and systems in place and ensured I outsourced the time consuming boring tasks and focussed on my strengths. Having been such an independent person for so long, this pushed me to lean more on my team. Interdependency is the only way to grow a business properly and whilst it doesn’t come naturally to me, the more I lean on my team the more I achieve.

Best advice I can share from over 20 years in business:

1. Trust the process; you don’t need to have all of the answers.
2. There will always be a messy middle; for something to be simple it first has to be complex.
3. Get comfortable with being uncomfortable; that’s where growth happens.
4.  Trust yourself and take your time in making decisions; you have the answers within you.

My aim is to bring SEO to the masses and explain it in a simple-to-understand way. SEO in plain English! I am passionate about helping coaches, consultants and small service-based businesses with SEO made simple which is easy to understand and action.