ABOUT ENGAGING CONTENT
Engaging Content is a boutique Content Marketing Agency founded by Natalie Alsop.
We work with service businesses that want to create authoritative content in their niche. We strategise, research, plan and create content that communicates effectively and is indexed by search engines and AI tools.
We’re passionate about working with service businesses that understand the importance of a website as a valuable online asset that looks good, communicates effortlessly and converts the right visitors into paying clients.
NATALIE ALSOP
Founder and SEO Content Strategist
Natalie’s approach
With my website design and digital experience dating back to 2003, plus a love of design, my team and I are here to help and enable service businesses and solopreneurs (coaches, course creators, consultants and practitioners) to map out their message and content to fuel their website.
Content is the:
- heart of a business,
- soul of a message and
- fuel for a website.
How does your content stack up?
As the founder of Engaging Content I have two types of clients:
- Busy business owners who need their website, SEO and content done for them.
- “Hands-on” business owners to teach and enable them to turn their website into an asset full of rich content that performs on search and brings in pre-qualified enquiries from the right type of quality clients.
WHEN THE MAC IS OFF
Also love:
🏕 Camping, festivals and live music.
💃 Social dancing; West Coast Swing.
❤️ Car boot sales searching for retro finds.
💡 Simplicity in everything.
🥰 Feeling content in my life and my work.
WHEN THE MAC IS OFF
🥇 Single Mumma to an amazing human; my No. 1 girl who makes it all worthwhile.
💯 Inspired by my own Mum who taught me the importance of having gumption, resilience and strength. And a wicked sense of humour, like her.
🚴♂️ I exercise for my mind and then my body. Love to challenge myself by signing up to events to push outside of my comfort zone.
🐶 Love dogs so much I have to stop and say hello to ALL of them.
My back story
I was a troubleshooter from a young age
I loved to figure out technical things and would happily go down a rabbit hole for hours on end. This technical element comes out in my work where I rescue a lot of websites and can go into minutae detail but also am a strategist and good at looking at the bigger picture.
My favourite module at University was human-computer interaction
I was fascinated with the psychology behind intuitive interfaces, which ensured humans and software could coexist and, more importantly, translated tech into something humans would understand. This set me on the road to web design. Little did I know that 20 years later, I would be enabling businesses to appreciate the relationship between human-computer interaction and their websites to successfully promote their businesses.
A creative flair and eye for layout
In an early job I took the dry PowerPoint presentations and brought them alive to make them creative and engaging. This served me well as I stepped into web design after graduating from university.
A go getter
Not having A-levels stopped me progressing in my career. So I became a mature student at 24 years of age which needed determination and gumption to power through. I graduated with a 2:1 in Multimedia with Computing. After getting a secure, corporate web design job I set up my own business where I discovered I have more security and control.
ON A MISSION 🚀
#1
Helping you get set up properly. Investing in the right things at the right time so that you do not waste precious time and energy.
#2
Empowering you to figure out and invest in your learning first then guiding you to the best professional support later.
#3
Sharing my knowledge and experience and leading you through the marketing process with solid foundations and a clear path forward.
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My aim is to bring SEO to the masses and explain it in a simple-to-understand way. SEO in plain English! I am passionate about helping coaches, consultants and small service-based businesses with SEO made simple which is easy to understand and action.