google 1 postion in 2 weeks
New Dawn Health, Dawn Rowland
JOB TITLE:
Nutritional Therapist + Osteopath
NICHE / INDUSTRY:
Post-menopausal women
TAKING EXPERTISE ONLINE
Helping an osteopath / nutritionist take her expertise from clinic to online.
✅ Brand refresh + copyediting
✅ Content consulting + strategy
✅ Blog planning + training
✅ Keyword + competitor research
Debrief – with Dawn completely changing her business model there was a lot to align. Getting blogs created and new landing pages to promote her offers. Dawn is currently creating her online programme launching later this year. Now Dawn needs to focus on building up her blog content and keeping an eye on rankings and positionings.
position 1 for a national keyword
As at February 2025, Dawn has achieved another Google 1 position for a sought after keyword “post menopause symptoms aged 60”.
Dawn’s blog article is targeting a very niche audience, and when it comes to SEO, niche is good!
This keyword is a national keyword and not location specific meaning she will attract a wider audience from all over the country.
The fact this keyword has over 1,900 searches every month and that it isn’t a topical or seasonal keyword (see below example) means Dawn can expect steady traffic to her website.
Another win is that Dawn has beaten more authoritative sites such as NHS and a competitor clinic. This is the power of a well thought-out, blog post that gets results.
topical blog article shot to Google position 1
Dawn’s blog posts get engagement and she achieved Google 1 position within two weeks of publishing her topical article!
Update February 2025 – SEO is dynamic and things move around. But this keyword is still performing high up on Google and is currently at position 3. Dawn will need to re-optimise her article for 2025 to boost it back up to position 1.
Dawn’s 10x wins!
Improvement in one month:
‘nutritional therapy near me’:
✅ Previous position: 90
✅ New ranking position: 5
✅ Number of places moved: 79
✅ More visible: 87.78%
✅ Intent: transactional
✅ Volume: 320
Improvement in one month for: ‘mood food’:
✅ Previous position: 96
✅ New ranking position: 11
✅ Number of places moved: 91
✅ More visible: 94.79%
✅ Intent: informational
✅ Volume: 10
Dawn Rowland, Nutritionist
newdawnhealth.co.uk
“i’m getting people come through google and book in with me…
“I’ve been an osteopath for 30 years and have never had any direct enquiries from Google through my website. It was all word of mouth. I’ve learnt from Natalie that improving local SEO on Google is VERY effective at getting your business high up on Google’s rankings quickly.
Natalie’s Local SEO training is logical and right from the outset, my rankings improved. My business is now in the 3 Map Pack and organic search, which I had never achieved before. To see one’s own business listing highly on Google is really satisfying.
Now I can see that the search engine is working and I’m getting people that haven’t been recommended; they’ve come through Google and seen my website and booked in with me. I’ve had four new Google enquiries which turned into new patient appointments.
This never used to happen with my old website (with non-existent SEO). Each came for approximately 3-4 follow-up treatments of about £250 per patient. Thank you so much Natalie, you support us brilliantly and always build our confidence as we go through the learning process of SEO.”
Want to get results like dawn?
Book in a FREE, complimentary call with Natalie today.
