customer persona workshops
At Engaging Content, we run customer persona workshops to help companies better understand their customers, and how to sell to them.
During our comprehensive customer persona workshop, we help you to delve into the personalities, behaviours, needs, frustrations and buying habits of your customers.
We can work with you to profile as many personas as you need. We can also work with you to update them over time.
what are customer personas?
A customer persona is a fictional archetype of a segment of your customer base. They are created by ‘profiling’ a section of your target market. This helps you to better understand who you are selling to, and how to sell to them.
You can create as many personas as you like. This makes sure you represent all of the types of people who buy your product or service.
Personas should be updated regularly to make sure they stay relevant.
why do i need personas?
Having a clear set of customer personas, or buyer personas, can completely transform your business.
You’ll have a clear idea of who you’re currently selling to, as well as who your ideal clients are. You’ll know how to communicate with customers in the most effective way possible.
Without buyer personas, how do you know whether you’re communicating with the right people, at the right time, in the right way?
The most successful brands use buyer personas to get ahead of the competition.
Larger, multi-national brands will spend significant time and effort developing personas. They’ll create hundreds of different customer personas to make sure they understand their entire audience.
Smaller brands may not need hundreds of buyer personas. But successful SMEs still use personas to understand their customers.